Mercedes-Benz Fashion Week Madrid Sets the Stage for Five Days of Creativity, Craft, and Emerging Talent

Mercedes-Benz Fashion Week Madrid, organized by IFEMA MADRID with the support of Madrid City Council, will hold its next edition from March 18 to 22. Spanning five carefully curated days, the upcoming season reflects the diversity, creative excellence and growing international reach of Spanish fashion.

From the couture-level sophistication of opening day to the experimental spirit of emerging designers showcased through EGO, MBFWMadrid once again transforms the city into a focal point for contemporary fashion.

This season’s calendar unfolds across multiple Madrid landmarks: the opening and second day will take place at Palace of Cibeles and Palace of Fernán Núñez—home of the Spanish Railways Foundation—while the final three days move to Hall 14.1 at IFEMA MADRID. Complementing the runway shows, MBFWMadrid will also host an exclusive social calendar of events and private gatherings, designed to create immersive experiences around the fashion week.

Ahead of the official schedule, Tuesday, March 17 will feature a runway show by the invited international brand, followed by the official opening dinner of this new edition.

Wednesday, March 18 | Couture, Sophistication, and Global Vision

The opening day, set within the grandeur of Madrid City Hall’s Palace of Cibeles, sets the tone with a celebration of craftsmanship, contemporary luxury, and established creative voices. Renowned designers present collections that seamlessly bridge tradition and modernity.

SEV (Sophie et Voilà) will make its first appearance on the catwalk with its minimalist reinterpretation of luxury, followed by Juan Vidal, who will be back with his romantic and technical wizardry. Pedro del Hierro brings urban elegance and a reinterpretation of traditional style, while Isabel Sanchis and Claro Couture elevate the day with haute-couture sculptural pieces and bridal and eveningwear proposals.

The day concludes with Teresa Helbig, who celebrates 30 years of her career at the Infanta Isabel theatre, unveiling a collection defined by technical excellence and a deeply personal aesthetic narrative. A first day that strikes a balance between luxury, innovation, and savoir-faire.

Thursday, March 19 | Avant-garde and Designer Fashion in the City

The second day unfolds at the Palace of Fernán Núñez—home to the Spanish Railways Foundation—a historic setting newly added to the fashion week circuit. The focus shifts to a new generation of designers, whose talent and collections are already resonating on an international scale

ManéMané opens the day with its artisanal reinterpretation of classic codes, followed by Ernesto Naranjo’s experimental language. Mans presents precise, contemporary tailoring, while Ynesuelves explores prints and relaxed silhouettes.

In the afternoon, Baro Lucas—winner of Best Collection at the previous edition—showcases his refined and elegant vision. The Label Edition continues to push collective creativity and innovation, before the day closes with JCPajares, celebrating its tenth anniversary, and Acromatyx, offering its distinctive take on modern artisanal tailoring. 

Friday, March 20 | Colour, Identity and Fashion as Expression

On Friday, the runway returns to Hall 14.1 at IFEMA MADRID to celebrate fashion as a vehicle for identity and personal expression. Established brands with strong creative voices come together in a vibrant and diverse lineup. Coosy x Miguel Palacio opens the day with its MBFWMadrid debut, presenting versatile womenswear collections, followed by Simorra, known for its textile innovation. Agatha Ruiz de la Prada infuses the runway with bold colour and iconic symbols, while Hannibal Laguna delivers glamour and sensuality.

The afternoon continues with Erroz and its functional, sustainability-driven approach, Custo and its internationally recognized graphic energy, and culminates with Malne and Maison Mesa, whose conceptual and artistic proposals challenge the traditional boundaries of the runway.

Saturday, March 21 | Conscious Fashion, Craft and an International Outlook

The final day of the main calendar places craftsmanship and creative diversity at the forefront, presenting fashion as a sensory and performative experience.

The day opens with the refined minimalism of Ángel Schlesser, followed by the artisanal romanticism of Menchen Tomas, who once again reclaims tradition through a contemporary lens. Fely Campo brings a sense of balance between structure and fluidity, while Odette Álvarez introduces an experimental vision rich in identity. Yolancris elevates the runway with its haute couture universe, and Lola Casademunt by Maite closes the day with a vibrant, feminine proposal attuned to the pulse of the contemporary market.

Sunday, March 22 | EGO and the Future of Fashion: 20 Years of Emerging Talent

On Sunday, MBFWMadrid turns its spotlight to EGO, the platform dedicated to emerging talent, which celebrates its 20th anniversary this season. Ten designers—Adrià Egea, Antonio Acuario, Bonet, Caducifolium, Eaftimos, Lina Saturni, Maikarfi, Maison Gracen, Mericusan, and Pringa—will present their collections without assigned time slots, highlighting disruptive, sustainable, and deeply personal creative languages.

EGO reaffirms MBFWMadrid’s role as an incubator for new voices and trends, closing the week with a forward-looking vision of Spanish fashion. 

Industry Support from Leading Brands 

Once again, Mercedes-Benz Fashion Week Madrid is backed by the commitment of leading companies supporting the fashion industry. Mercedes-Benz continues as title sponsor, while NARS joins this edition as a new main sponsor and official makeup brand, reinforcing the event’s prestige and international appeal.