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About The Label Edition
The Label Edition was born from a contemporary outlook shaped by cosmopolitan influences and a deep appreciation for accessible luxury. Guided by this vision, the brand celebrates authenticity, natural elegance, and a distinctive sense of style.
From the beginning, The Label Edition has stood out for a vision of fashion that goes beyond aesthetics. Each piece tells a story, evokes emotion, and resonates with women who live with intention and style. Its unmistakable identity — a blend of originality and comfort — offers a versatile wardrobe designed to accompany different moments and moods.
At the creative heart of the brand is Véronique Vaillant von Siebenthal, co-founder and the soul of the project. Her refined eye and international sensibility shape collections that balance personal expression, harmony, and exceptional attention to detail.
All pieces are produced in limited editions between Barcelona and Portugal, using natural fabrics, exclusive prints, and high-quality tailoring. At The Label Edition, we prioritize quality over quantity, designing garments to be worn, loved and kept over time.
With an urban attitude and a distinct style, The Label Edition represents a new way of dressing: sophisticated, contemporary, and full of character. We design for the traveler, the art lover, the contemporary muse – women who appreciate craftmanship and express who they are through what they choose to wear.
The Label Edition at MBFWMadrid
Collection lines
“Babylone” is a collection inspired by the personal, creative, and timeless universe of Loulou de la Falaise, conceived as an intimate and sensory journey. The proposal reinterprets her free-spirited, sophisticated, and effortless attitude, paying tribute to her legacy as an indomitable muse, jewelry designer, and bohemian icon.
The collection explores the duality that defined her style: the strength of masculine tailoring codes coexists with the feminine freedom of soft, fluid volumes. This tension is expressed through bold new silhouettes, where elegance merges with contemporary ease and a modern outlook.
The visual and material universe of “Babylone” draws from journeys to Marrakech, a taste for the exotic and the artisanal, as well as the interiors of Loulou’s home and atelier—spaces filled with objects, textiles, and tapestries. These references are transformed into refined shirting, printed velvets, fluid sleeves, and a rich array of prints, particularly geometric ones, adding depth and character to the collection.
Accessories play a key role, expanding the stylistic language: printed silk scarves, leather belts, and bags complete an effortless, vibrant, and personal look, reinforcing the idea of a wardrobe designed to accompany everyday life without sacrificing sophistication.
“Babylone” proposes a wardrobe for an authentic, well-traveled woman with artistic sensitivity, who values special and versatile pieces capable of adapting to her daily life while maintaining natural elegance. The collection evokes the pulse of Parisian nightlife in the 1970s and 1980s—gatherings where creativity flowed effortlessly and fashion became an extension of the soul.
Each garment and image leaves behind a luminous melancholy, an echo of Loulou de la Falaise’s enduring legacy that continues to shine through every detail of the collection.