Dimoni at MBFWMadrid

About Dimoni

Dimoni is a Spanish fashion brand founded by Joan Ribas in 2022. In February 2024 presents its first collection called "T T", which combines the "gym culture" with ultra feminine drapes. 

The brand's DNA is defined by reinterpreting streetwear garments such as T-shirts, sweatshirts or jeans based on how people "really" wear their clothes. All this presented with a selection of fabrics sourced from surplus retail and local trade stores.

The garments are made in the most sustainable way possible, reducing the use of paper in pattern making, giving a new life to second-hand garments or using eco-friendly or recycled materials.

Collection lines

"T T " Autumn/Winter 2024 Ready-to-wear

Dimoni AW24 explores the silhouette and gender of garments through essential streetwear designs, such as sweatshirts or jeans, dissecting different techniques. Patterns, shapes, details and silhouettes used in haute couture collections are extrapolated to more accessible, constant and usual realities that we can all have in our closet. 

We find ultra-feminine knots and drapes along with rips and wrinkles a bit more casual, reminiscent of that much rougher and aggressive gym universe. All this interspersed with ironic airbrush prints or screen-printed logos. 

"T T" focuses on the changes of clothes, the different layers that we usually wear to train and the mix of technical fabrics or lycras with plush, cotton and denim.

Image gallery