Samsung EGO designers

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Deyi

DEYI 德逸 is an intercultural project developed by its three founders who share a sincere passion for traditional Chinese culture and arts, but also the conviction to change our consumption patterns based on the principles of ethical design. Adriana Cagigas Gil, a sustainable fashion designer from Spain has teamed up with Pauline Ferrières, a young French creative entrepreneur, and Zhang Xing, a Chinese space designer. The three founders wanted to join forces to propose a new model of sustainable living, inspired by Chinese philosophy and traditions.

Those three profiles are very complementary for the good development of the brand. Adriana, who studied design in Madrid, Paris, London and China creates DEYI’s contemporary designs using the traditional fabrics of Chinese indigenous communities in Guizhou. Pauline, graduated in cultural management in France and in the United States, is in charge of the international development of the brand. Zhang Xing, a Beijing Fine Arts graduate with more than twenty years of experience in space design, coordinates the textile production in China, ensuring the exceptional quality of materials and the well-being of the artisans.

Collection Lines

As in the traditional Chinese paintings where the painter creates harmony on the canvas, this collection intends to create inner harmony through fashion, based on the philosophical concept of YIN & YANG. DEYI 德逸 customers can configure their own attire by choosing two halves of garments that, when joined together, form a set. By assembling two independent items, individuals can actively participate in the design. The multiplicity of combinations becomes a reality, being possible to find as many silhouettes as people.

All humans are inhabited by opposing energies and the philosophy of YIN YANG clothing embodies this complexity of our personalities. Each half of a garment represents, through its silhouette and materials, specific characteristics of the YIN or YANG energies. By putting these two parts together, the balance will be found and the final look as well.

The YIN YANG concept reflects the harmony created by opposing energies. YIN and YANG cannot be defined without each other. They are constantly changing: YIN can become YANG in the same way that YANG can become YIN. Nothing can be completely defined as YIN or completely YANG. The key to a peaceful life lies in finding the balance between these energies that are within each of us.

That is why, by developing genderless clothing that simply responds to one or another energy, this collection tries to get each person to know themselves and feel inner harmony.

Deyi in MBFWMadrid

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