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About Baro Lucas
Álvaro Lucas Santos (Tordesillas, Valladolid, 1993) is the creative director of the spanish fashion brand Baro Lucas. From a young age, almost as a game, he became involved with fashion, developing a passion for fabrics, design and tailoring.
He studied Fashion Design and Patternmaking in Valladolid, doing his first internship with Amaya Arzuaga before continuing with a degree in Product Design and Development Engineering. He completed his education with a master's degree in Fashion and Luxury Business Management. In 2017, he won the ABFashion competition and, in 2019, triumphed internationally at the Tenerife Moda contest, both in the young designer category.
Two years later, in 2021, he founded his own brand, based in Tordesillas (Valladolid), combining custom tailoring work in the atelier with personalized client service and online sales at barolucas.com.
In a short time, Baro Lucas has become a favorite on the red carpet, dressing women and men who seek excellence, exclusivity, and quality.
Since 2023, Baro Lucas has been part of the communication, showroom, and PR agency Valyty Place and sells his collections at Valyty Store, located in the Salesas neighborhood of Madrid.
In February 2025, the brand presents its first collection on the Mercedes-Benz Fashion Week Madrid runway, titled Aetherna FW 25/26.
Collection lines
110 DB FALL 27
Absolute silence in the room.
A breath, the beating of a heart, a woman begins to walk down the runway. She wears an evening dress made of a fabric that rustles when she walks.
Thus begins a story of overcoming challenges: 110 decibels, a collection born from introspection, from the sense of acoustic calm that Baro Lucas feels when he works.
Oblivious to the outside noise, Baro creates, enjoys, and lives his own sensory experience, because for him, silence is not an absence but another way of perceiving the world. Something like what the designer imagines one of the muses who inspired him on this occasion would have felt: the deaf flamenco dancer Antoñita La Singla (1948, Barcelona), considered one of the best flamenco dancers in history. “I found the parallel between La Singla and myself incredibly exciting, and being able to imagine how she was able to interpret sound through dance. Antoñita kept the rhythm by focusing on the clapping and the guitar's beat. She learned to dance without hearing the music,” says Baro Lucas.
Here, the pieces in this collection for women and men take on volume with each fold, relief, or color, like a metaphor for emotion and expression, a relationship between noise and silence, between intensity and subtlety, creating a visual narrative that connects both ends of the sound spectrum.
In this runway experience, sound, in addition to being heard, is meant to be felt. The vibration passes through the body and becomes rhythm, texture, movement. The color palette flows between the power of cherry red, garnet, dark gray, and black, and the subtlety of pale pink, beige, and ivory. The fabrics that stand out include cool wool, natural cloth, knitwear, crepe, velvet, taffeta, and English tailoring fabrics such as Prince of Wales.
110 dB is the materialization of vibration: tissues throb, silhouettes undulate; colors pulsate.
Feeling without hearing.