Baro Lucas

Álvaro Lucas Santos (Tordesillas, Valladolid, 1993) is the creative director of the spanish fashion brand Baro Lucas. From a young age, almost as a game, he became involved with fashion, developing a passion for fabrics, design and tailoring.  

He studied Fashion Design and Patternmaking in Valladolid, doing his first internship with Amaya Arzuaga before continuing with a degree in Product Design and Development Engineering. He completed his education with a master's degree in Fashion and Luxury Business Management. In 2017, he won the ABFashion competition and, in 2019, triumphed internationally at the Tenerife Moda contest, both in the young designer category.   

Two years later, in 2021, he founded his own brand, based in Tordesillas (Valladolid), combining custom tailoring work in the atelier with personalized client service and online sales at barolucas.com. 

In a short time, Baro Lucas has become a favorite on the red carpet, dressing women and men who seek excellence, exclusivity, and quality.  

Since 2023, Baro Lucas has been part of the communication, showroom, and PR agency Valyty Place and sells his collections at Valyty Store, located in the Salesas neighborhood of Madrid. 

In February 2025, the brand presents its first collection on the Mercedes-Benz Fashion Week Madrid runway, titled Aetherna FW 25/26.