he creativity, exquisiteness and novelty of the materials, the penchant for taking design risks, and the eagerness to delight are defining features in the style of Andres Sarda’s apparel.
BARCELONA, AT THE END OF THE 19th CENTURY
The history of the Sardá family in the textile industry began at the end of the 19th century, when the company manufactured high-quality lace head scarves and shawls (mantillas de encaje). In the 1960s, Jackie Kennedy wore a SARDA mantilla when she visited the Vatican. Photographed for the cover of Life Magazine, Jackie gave the SARDA company its first international exposure.
1962: CHANGE OF COURSE
When the use of mantillas was no longer mandatory in churches, the Sardá family started using lace in other areas of fashion. 1962 marked a turning point in the history of the brand. Born in Barcelona in 1929, Andrés, the founder’s son, ventured into lingerie. In the midst of an oppressive political situation, the collection broke with stereotypes. The designs delighted and looked great on women, while technical innovation ensured unprecedented comfort.
THE 70s: DIVERSIFICATION
In 1970, ANDRES SARDA launched its first beachwear collection, bringing the same values and styles used in the intimate world of lingerie to create swimming and sunbathing apparel. The goal was to make women feel confident and attractive. The new line was an immediate success.