Ágatha Ruiz de la Prada
Fall/Winter 24/25

Agatha Ruiz de la Prada

Ágatha Ruiz de la Prada at MBFWMadrid

About Ágatha Ruiz de la Prada

Agatha Ruiz de la Prada (Madrid, 1960) studied at the Escuela de Artes y Técnicas de la Moda in Barcelona. At the age of 20 she began working as an assistant in the Madrid studio of the couturier Pepe Rubio. A year later she presented her first collection at the LOCAL design centre in Madrid.

Since then Agatha has paraded in the fashion capitals - Paris, Milan, New York, Florence, Madrid... - and has been a guest of honour and representative of Spanish fashion on the main catwalks of the world.

The designer's creations have become a true means of artistic expression and since her early years in the fashion world she began to exhibit some of her masterpieces in galleries and museums in different cities in Europe, America and Asia.

In recent years she has collaborated with Google Arts & Culture in the international project WeWearCulture, presenting two virtual exhibitions that pay tribute to Agatha's singularity as a cultural heritage within the world of fashion.

Agatha has also collaborated with numerous artists such as Enrique Vega, Gloria García Lorca, Eduardo Chillida, Pep Guerrero, Luis Galliussi, Philippe Andrieux, Bárbara Juan, Ciuco Gutiérrez, Christopher Makos, Miguel Ángel Molina, Michel Bresson, Ramiro E., Orlan, Nicole Herzog, Karim Rashid...

Her first licence was signed in 1986 and since then she has signed commercial agreements with more than 100 companies of fashion accessories, ceramic tiles, household items, perfumery and stationery, and many other products that are distributed through the designer's exclusive shops and in multi-brand shops all over the world.

Through his collaboration with different companies and official bodies, he has designed uniforms, costumes and scenographies for theatre, opera and dance performances, children's playgrounds and street furniture, theme parks, murals, gardens, restaurants, event signage, cars, etc...

His contribution to the image of Spanish fashion has been recognised with the National Prizes for Fashion Design and Fashion Industry, awarded in 2017 and 2018 respectively, in addition to the Gold Medal for Merit in Fine Arts awarded in 2008.

Since 2011, the Agatha Ruiz de la Prada Foundation, which houses an important representation of Agatha's evolution, has had the mission of cataloguing, conserving and disseminating her impressive documentary legacy of her almost forty years of history in the world of fashion and creativity.


With a collection capable of making Yayoi Kusama herself hallucinate in Technicolor, Agatha Ruiz de la Prada returns to the catwalk with a decided step whilst betting on the polka dot as grand protagonist of her stage, alongside her many other protagonists, that is.

The fashion show will begin – with vertiginous speed – unveiling our new licence of agathized motorbike helmets with NZI Helmets. The helmet, a near perfect globe that moves about the city on the heads of diverse riders, is the ideal vehicle for our happily irreverent (or irreverently happy) designs, as they become Pop art objects with ambitions far more elevated than mere protection against accidents. Although, of course, our new and wonderful Agatha Ruiz de la Prada helmets will also count on the latest protective technology of expanded polystyrene, micrometric retention and a mini-jet opening clasp, all of which is approved by the UN/ECE.

The fabulous fuchsia biker who will rise upon the stage will be don the new collection of accessories for agathist motobikers that we have been made in collaboration with ByCity. Jacket, jeans, raincoat, gloves and bag to carry the helmet, specially reinforced for maximum protection, essential and colourful accessories that any motorcyclist would dream of having in their repertoire.

Polka dots will soon take over the catwalk, appearing in various cotton prints among our commercial garments, and in plush imitation leather, quilted imitation leather, neon-coloured neoprene, poplin, cotton, cotton jersey and corduroy among our atelier-made pieces, here they will even become emboldened and gain volume, becoming ball-balls embroidered upon some garments. One of our multicoloured faux-fur coats is in fact a gigantic walking polka dot, transported by the legs of the wearer of the coat.

The brand's classic icons, the heart, the flower and the star, will also join the parade, walking amongst multi-coloured stripes, geometric drawings and shadings of graffiti. As always, nothing will be what one expects, no matter how much the brand's historical designs are reanimated, for instance, the agatized vest of great 80s acclaim, or the rooster dress, crafted with small pieces of recycled fabric. The rooster dress will be sublimated in an apotheosis of coloured organza strips superimposed with the infinite patience of our dressmakers, who have also opted for Rothko dresses in transparent fabrics and sequins, as well as in playful organza bows in different colours and different sizes for the more refined agathists.

Patch-work and experimentation with patterns remains at the centre of our creative philosophy, as does curiosity about ancestral techniques used by artisans such as those of Lenca Looms, who make handmade fabrics in Honduras with great artistry. It has been a true privilege working with them on a turquoise gingham and multi-coloured patchwok number that could easily appear in The Jetsons episode of our dreams.

We have also collaborated with Morena Corazón, a jewellery brand launched by the Mexican Sofia Berlanga, who takes inspiration from Hedy Lemarr's phantasmagorical appearance in A Ziegfeld Girl (1941) and crowns our models with delicate headbands decorated with kisses and hearts, charms which will also hang from various coats and skirts specially made for the occasion.

Marcelo Mellino provides the music for the parade. He has created a song especially for our show that is a declaration of intentions and attitudes. Mellino is a young singer from Gran Canaria who dabbles in urban music, reggaeton, EDM, trap... In the five years that he has been dedicated to music body and soul, he has been the opening act for many of the greats, Raw Alejandro, Rosalía, Sebastián Yatra ...and he is a great friend of the house. “Let the music not stop!... nor us enjoying it every day”, (that is his motto).


  • Alcatel GSM Awards for the most audacious communication (1996).
  • Delta D'Oro International Ecology Award. Ferrara, Italy (1997)
  • Laurel d'Oro Award for lifetime achievement in the world of fashion (1998).
  • FIFI Awards for best fragrance packaging and communication for her fragrance AGUA (2003).
  • Keys to the city of Cartagena de Indias, Colombia (2004).
  • La Kore, Oscar of Fashion. International Stylist (2004)
  • FIFI Awards for the best packaging and advertising campaign for its fragrance LIO (2005)
  • FIFI Award to the best communication for the perfume IMAGINA (2006).
  • Special T Award from Telva for her career in the world of fashion (2006).
  • Colombia is Passion Award. Colombia (2007)
  • New Yorkers Award. Spain US Chamber of Commerce. New York (2007)
  • V Top Glamour Award for the best Spanish designer of the year (2007).
  • Marie Claire magazine's Prix de la Mode for the best professional career (2007).
  • Kapital Award 2008. Best designer.
  • Max Leones Award for the Performing Arts. Best designer. Madrid (2008)
  • Power Woman Award. MOVES Magazine. New York (2008)
  • Persephone Award. Media Club (2009)
  • Fashion Ambassador 2009. Sevilla
  • Gold Medal of Merit in the Fine Arts. Santander. Spain (2009)
  • Golden Antenna Award 2009 for his career in the world of fashion.
  • Golden Thread of Honour Awards. Designer of the Year. Lodz, Poland (2009)
  • Illustrious visit of the city of Santiago de Chile (2009).
  • Guest of Honour of the city of Buenos Aires (2009).
  • Designer of the Year Award. Miami, USA (2009)
  • Women Together Award 2010 for her commitment to women's rights. NY.
  • Dedication to Fashion Award. Seville, Spain (2010)
  • CECOMA Award for business innovation. Madrid (2010)
  • Excellence in Design Award for its contribution to international design. Mexico (2010)
  • Guest of honour of the city of Medellín (2011).
  • Lorenzo the Magnificent Award. Florence Biennial. Florence Biennale, Italy (2011)
  • 2011 Latin Fashion Contribution Award. Washington DC. (2011)
  • Eco Fashion Malaga Green Thimble Award for her ecological involvement (2011).
  • Plus es Más Award for Businesswoman of the Year. Madrid. (2011)
  • National Marketing Award 2013. ICEX. Madrid.
  • Dialogue Award. Spanish-French Friendship Association with Jean Paul Gaultier (2013).
  • Golden Thimble Award to the best designer. Madrid (2013)
  • ACOTEX Awards 2013. Best designer. Madrid.
  • AET Commitment to HIV Award. Madrid (2011).
  • Serbia Fashion Week 2014 Award.
  • Victory Puig de Lange International Style Award. Miami Fashion Week (2014).
  • Tendencias Award to the best designer. Valencia (2014)
  • Corazón Award 2014 for her professional career. Starlite Gala. Marbella.
  • Distinguished Guest of Barranquilla. Colombia (2015)
  • Pata Negra Award 2015. Madrid.
  • Escaparate Award 2015. Seville.
  • Ambassador of Honour Award. 25th Anniversary SICAB. Seville (2015)
  • Bridge Award 2016. American Club of Madrid (2016)
  • Star of Fame. Cine Center Cochabamba (2016)
  • Honduras Country Brand. Tegucigalpa. (2016)
  • Fedeltà al Lavoro. Vigevano, Italy (2016)
  • Personaje Joya 2016. Vogue Madrid (2016)
  • Ilustre Municipalidad de Viña del Mar, Chile (2017).
  • Lifetime Achievement Award. Romania. (2017)
  • Doctor Honoris Causa in Fashion by the Atelierele Ilbah. Romania. (2017)
  • Excellence in Fashion Award. ALCI Awards. Madrid (2017)
  • Fashion Creator Award. La Razón. Spain (2017)
  • Young Leaders Award. Buenos Aires (2017)
  • National Fashion Design Award. Spain. (2017)
  • Recognition Official Chamber of Commerce Belux. Brussels. (2017)
  • Best International Designer Award. Fashion Week Dubai (2017)
  • Honorary Guest of the City of Buenos Aires. Argentina (2017)
  • Prix Marie Claire for the best professional career. Spain (2017)
  • Club de las 25 Lifetime Achievement Award. Spain (2017).
  • Rare Diversity Award. EPF Awards. Spain (2017)
  • Mayte Spinola Gold Medal 2017. Spain. (2018)
  • ARI Design Award. Madrid. (2018)
  • ADYMO Designer of the Year Award 2018. Asturias.
  • National Honorary Fashion Industry Award 2018. Spain.
  • Diversa Fashion Award 2019. Madrid.
  • Senda Senior of the Year Award 2019. Madrid.
  • National Hospitality Award 2020. Madrid.
  • Madrid Magazine 2020 Award. Madrid.
  • Carlos, incorporates these five awards in the web press.
  • Bombín de San Isidro Award 2021. Madrid.
  • Alfiler de Oro 2021 Award for "Career Achievement". Malaga.
  • Luxury Awards 2021 to the "Brand Trajectory". Madrid.
  • Fearless Woman 2022 Award in "Sustainable Fashion". Madrid.
  • Medal of Madrid in San Isidro 2023. Madrid.

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