Welcome to Cibelespacio

The Mercedes-Benz stand transforms the Cibelespacio into an elegant and wintry refuge with an undisputed protagonist that promises to steal the show: its new G-Class 580, a 100% electric SUV that combines luxury and tradition with sustainability, reaffirming its timeless style that has led it to evolve without losing its essence.

On the other hand, as has become tradition, fashion lovers who come to the Mercedes-Benz space from Thursday 20th to Sunday 23rd February will be able to enjoy the fashion shows live on their screens, to experience the excitement of the catwalk surrounded by a unique atmosphere. In addition, this edition will once again have its exclusive boutique where you can buy accessories and official merchandising with the iconic star of the brand.

At the L'Oréal Paris stand located in the Cibelespacio, attendees will be able to learn “Lessons in Courage” from L'Oréal Paris spokeswomen. In addition, they will be able to try the new launch of L'Oréal Paris, the Paradise Big Deal mascara, take a photo like the one in the ad starring L'Oréal Paris spokeswoman Cara Delevingne and get makeup products in the Big Deal play area.

The Stand Up Against Street Harassment cause will have visibility at the L'Oréal Paris stand. A problem that affects 78% of women in Spain and affects women's self-esteem.
 

Once again, Iberia renews its support for Spanish fashion at MBFWMadrid with its Premium Lounge, a meeting point for designers, high-value Iberia clients, distributors and other players in the Spanish fashion industry. A place to relax and enjoy the event.

• EVADE HOUSE Presentation + EGO Contest: Thursday (11:30h to 12:30h).
• GOLDEN HOUR: Thursday - Sunday (12:30h to 13:30h) and (16:30 to 18:00h).
• BREAKFAST AT MÓ: Thursday - Sunday (11:30h to 12:30h).

Other things we will have at the stand:

• IA Personal Shopper.
• Personalization of accessories.

In this edition of the Mercedes-Benz fashion week in Madrid, Ghd will continue to be the official backstage partner brand accompanying the professionals of the sector during this exclusive fashion event. With a commitment to support the world of fashion and beauty, ghd will provide its most advanced technology to stylists and models, ensuring exceptional results in every hairstyle on the catwalk.

Thanks to its innovative tools, both professionals and models can enjoy flawless styling quality with radiant shine and superior heat protection.

Ghd is committed to fashion and supports this event with the aim of fusing the best of styling technology with the art of fashion. As in every edition and committed to the event, they will be able to bring impressive looks to the catwalk from the hands of the most sought-after professionals.

PROGRAMME FOR THE 20TH OF FEBRUARY

• On the 20th at 11:30 am there will be a press conference for the ‘Presentation of the II Edition of the David Delfín International Fashion Award of Málaga de Moda’.
• On the 20th at 11:45H there will be a press conference for ‘Presentation IV Edition MAM Fashion Forum Street style/ Street wear: The revolution of Fashion’.
• 18:00 to 19:00H - BUMPERS BRAND: CUSTOMIZATION OF A THERMO EXCLUSIVELY FOR THE OCCASION:
  Workshop attendees will be able to customise an exclusive thermos for Mercedes Benz Fashion Week, applying creative techniques and design elements that reflect a unique style.
• 14:30H and 18:30H - MÁLAGA DE MODA: LUXURY BOX DRAWING:
  During the course of the day, attendees will be encouraged to participate in the raffle by registering and joining the WhatsApp broadcast channel. One will be drawn for the morning shift and another for the afternoon shift.

PROGRAMME FOR THE 21ST OF FEBRUARY

• 13:00 -13:45H - INMA DE LA RIVA & IRRIDELO: URBAN COLL FASHION:
  You will be able to enjoy a firm of luxury designs, each piece reflects elegance and quality. Our designs stand out for their high-end materials, unique details, perfect for those who are looking for distinction and style in every accessory.
• 14:30H and 18:30H - MÁLAGA DE MODA: LUXURY BOX DRAWING:
  During the course of the day, attendees will be encouraged to participate in the raffle by registering and joining the WhatsApp channel. One will be drawn for the morning shift and another for the afternoon shift.

PROGRAMME FOR 22 FEBRUARY

• 13:00 -13:45H - TRICOTRÁ: MOOS CHIC: unique touch to your handbag
  Learn how to create a modern and chic pendant for your MOOS CHIC bag, the perfect touch to highlight your style.
• 11:30-12.15H - JULIETH COSTUME JEWELLERY: THE AWAKENING OF JULIETH'S HEARTS
  Inspiration from the Julieth's Hearts collection, challenges and triumphs, with dynamic participation with the attendees.
• 14:30H and 18:30H - MÁLAGA DE MODA: LUXURY BOX DRAWING:
  During the course of the day, attendees will be encouraged to participate in the raffle by registering and joining the WhatsApp broadcast channel. One will be drawn for the morning shift and another for the afternoon shift.
• 18:15 - 19:00H - MAGALI VILLANUEVA: BRIDAL STYLES:
  Beginnings of the wedding dress, different fabrics and styles used according to the characteristics of the bride.

PROGRAMME FOR THE 23RD OF FEBRUARY

• 12:00-13:00H - BANBROKEN: MALAGA HYBRID TRAINER PRESENTATION
  Discover the limited edition of our Hybrid Sneakers, a tribute to Malaga, the city that has seen us grow and of which we are deeply proud.
• 14:30H and 18:30H - MÁLAGA DE MODA: LUXURY BOX DRAWING:
  During the course of the day, attendees will be encouraged to participate in the raffle by registering and joining the WhatsApp channel. One will be drawn for the morning shift and one for the afternoon shift.

We look forward to seeing you at our stand with many more surprises!

Thursday 20th

• 10:00 - 14:00 Eulalia Mateos
• 14:00 - 17:30 Didesant
• 17:30 - 21:00 Natacha Arranz

Friday 21st

• 10:00 - 14:00 Lucia Jurado
• 14:00 - 17:30 Valgut & Bag
• 17:30 - 21:00 Añino Regina Merina

Saturday 22nd

• 10:00 - 14:00 Sara Santiago
• 14:00 - 17:30 Zeleste
• 17:30 - 21:00 Isabel Martin Atelier

Sunday 23rd

• 10:00 - 14:00 Jose Martin
• 14:00 - 17:30 Manuel Pérez
• 17:30 - 21:00 Concha Ceballos

Within the framework of the Uniendo Moda project, they support the designers based in the
and textile production, promoting their visibility in one of the key meetings of Spanish fashion.key meetings of Spanish fashion. At their stand in the Cibelespacio, 12 professionals will pass through
professionals, showing the talent and work of the sector in Castilla y León.

We are waiting for you!’

At the East Crema Coffee x Oatly booth there will be 2 main activities organised in different slots:

• Latte Art Workshop: How to create art in your coffee: that an East Crema Coffee expert will teach how to make Latte Art with Oatly barista and East Crema Coffee coffee. The workshop will be accompanied by a winner. The person who manages to make a heart will win a T-shirt.
• Beverage presentations: during the days of the MBFW there will be 3 presentations throughout the day of 3 specific drinks.

Below you will find the timetable for the workshop and the presentations.

DAY 1 - Thursday 20 February

• Opening to the public: 10.30h
• Latte Art Workshop: How to create art in your coffee: an expert from East Crema Coffee will teach a master class on how to make Latte Art with Oatly barista and East Crema Coffee. Let everyone make their own art in their coffee to go. Every day more than once.
• Slots proposal:
  • Mount Fuji Drink Presentation at 11.45 am between Baro Lucas and Yolancris.
  • Latte Art.1 workshop at 13.00 h between Yolancris and Mans parade.
    • Capacity of participants: 5/7
    • Winner: a T-shirt to whoever manages to make a heart.
  • Presentation of Salted Hazelnut Latte Drink 15:15 between Mans and Pedro del Hierro's fashion show.
  • Latte Art.2 workshop at 16.45 between the Pedro del Hierro and Menchen Tomas fashion show.
    • Capacity of participants: 5/7
    • Winner: a T-shirt for the person who manages to make a heart.
  • Presentation of Caramel Tahini Latte Drink 18:15 between the Menchen Tomas and Alex Rivière fashion show.
  • Latte Art.3 workshop at 19.45 between Alex Rivière and Claro Couture show (last show of the day 20.30h).
    • Capacity of participants: 5/7
    • Winner: a T-shirt for the person who manages to make a heart.

DAY 2 - Friday 21 February

• Opening to the public: 10.30h
  Latte Art Workshop: How to create art in your coffee: an expert from East Crema Coffee will teach a master class on how to make Latte Art with Oatly barista and coffee.
• East Crema Coffee. Let everyone make their own art in their coffee to go. Every day more than once.
• Slots proposal:
  • Presentation Bebida.1 at 11.45 am between Simorra and Isabel Sanchis parade.
  • Latte Art.1 workshop at 1.15pm between Isabel Sanchis and Hannibal Laguna fashion show.
    • Capacity of participants: 5/7
    • Winner: a T-shirt for whoever manages to make a heart.
  • Presentation Drink.2 at 3.15 pm between the Hannibal Laguna and Ynésuelves fashion shows.
  • Latte Art.2 workshop at 16.45 between the Ynésuelves and Custo Barcelona fashion show.
    • Capacity of participants: 5/7
    • Winner: a T-shirt for whoever manages to make a heart.
  • Presentation Drink.3 at 18:15 between the Custo Barcelona and Erroz fashion shows.
  • Latte Art.3 workshop at 19.45 between Erroz and Malne fashion show (last fashion show of the day 20.30h).
    • Capacity of participants: 5/7
    • Winner: a T-shirt for the person who manages to make a heart.

DAY 3 - Saturday 22 February

• Opening to the public: 10.30h
• Latte Art Workshop: How to create art in your coffee: an expert from East Crema Coffee will teach a master class on how to make Latte Art with Oatly barista and East Crema Coffee. Let everyone make their own art in their coffee to go. Every day more than once.
• Slots proposal
  • Presentation Drink.1 at 11.45 am between Paloma Suárez and Odette Álvarez fashion show.
  • Latte Art Workshop.1 at 13.15 h between Odette Álvarez and Fely Campo's fashion show.
    • Capacity of participants: 5/7
    • Winner: a T-shirt for whoever manages to make a heart.
  • Presentation Latte Art.2 at 15:15 between Fely Campo's and JNORIG's parade
  • Latte Art.2 workshop at 16.45 between the JNORIG and Angel Schlesser fashion show.
    • Capacity of participants: 5/7
    • Winner: a T-shirt for whoever manages to make a heart.
  • Presentation Drink.3 at 18:15 between the Angel Schlesser and Lola Casademunt by Maite fashion shows.
  • Latte Art.3 workshop at 19.45 between Lola Casademunt by Ágatha Ruiz de la Prada (last fashion show of the day 20.30h).
    • Capacity of participants: 5/7
    • Winner: a T-shirt for the person who manages to make a heart.

DAY 4 - Sunday 23 February

• Opening to the public: 10.30h
• Latte Art Workshop: How to create art in your coffee: an expert from East Crema Coffee will teach a master class on how to make Latte Art with Oatly barista and East Crema Coffee. Let everyone make their own art in their coffee to go. Every day more than once.
• Slots proposal
  • Presentation Drink.1 at 11.45 am between the parade Rtama / Studio Cumbre and Odis / Alexandri Studio.
  • Latte Art Workshop.1 at 12.45 h between the parade of Rtama / Studio Cumbre and Odis / Alexandri Studio.
    • Capacity of participants: 5/7
    • Winner: a T-shirt to whoever manages to make a heart.
  • Presentation Drink.2 15:15 h between the parade of Odis / Alexandri Studio and Pat Equilux / Alineo Studio
  • Latte Art.2 workshop at 16.45 between the parade of Pat Equilux / Alineo Studio and Bonet/Antonio del Canto.
    • Capacity of participants: 5/7
    • Winner: a T-shirt to whoever manages to make a heart.
  • Presentation Drink.3 18:45 between Bonet/Antonio del Canto and David Moss / Sandra Weil fashion show
  • Latte Art.3 workshop at 19.30 between Bonet/Antonio del Canto and David Moss / Sandra Weil (last parade at 20.00).
    • Capacity of participants: 5/7
    • Winner: a T-shirt for the person who manages to make a heart.

Discover the collection for fashion lovers. 

Fashion Legends' is a collection that looks at the brands and designers that have made history: Chanel, Dior, Gucci, YSL, Prada... It not only captures the essence of the designers, but also shows us their visions, inspirations and legacies. 

An unprecedented edition with more than 3,500 images of the most emblematic garments and accessories, the most memorable catwalk shows and the campaigns that marked an era.

At our stand you will be able to buy the first three books or subscribe to the collection and participate in the draw for an exclusive vintage accessory, a unique piece that you can't miss in your wardrobe. 

We are waiting for you!

Step into the Supreme Hall.

Get ready for an unforgettable experience in the Supremo Lounge, El Supremo's exclusive bar located in the Kissing Room of the Cibelespacio. Here, guests will immerse themselves in the essence of Paraguay's first premium rum, made since 1909. Enjoy three exclusive cocktails, each designed to surprise the palate with bold flavours, rich textures and striking colours, because the best rum deserves a catwalk of its own.

In addition to the delicious cocktails, guests will be able to walk away with exclusive gifts, have the chance to win exciting prizes and capture the bold and uncomplicated spirit of El Supremo in an instagrammable photo moment. The energy of the Salón Supremo will be brought to life with a deep house DJ set, complemented by the hypnotic melodies of Paraguay's iconic harp, blending modern beats with the soul of Paraguay for an unparalleled sensory experience. Let the party begin!

Fashion and mixology meet again in a unique setting: the Kissing Room at Mercedes-Benz Fashion Week Madrid. Schweppes, the leading brand of soft drinks and mixers in quality and innovation, once again becomes the epicentre of glamour with its iconic bar, where it will present for the first time its new reference: Schweppes Pomelo.

The company, creator of the first carbonated soft drink in history and responsible for the tonic that gave birth to the gin and tonic, will also offer a selection of cocktails that fuse innovation and elegance, made with its exclusive Selection range, designed for haute mixology, and its Original line, which includes Classic Tonic and its Zero version, Pink Tonic, the Schweppes range of citrus soft drinks - including Orange, Lemon, Citrus and the new Pomelo - and mixers such as Wild Berry, Soda and Ginger Ale.

Mahou Cinco Estrellas is the flagship of the Mahou family. Born more than 40 years ago to satisfy the most demanding palates, this beer has become the authentic five-star flavour of Madrid.

From Be Water Home, we transform the kissing room into a meeting space, where we will have the opportunity to unite fashion and design. We invite you to enjoy this cosy atmosphere where we hope to inspire you and where you will get to know our latest designs. We are waiting for you!

The Universidad Rey Juan Carlos (URJC) arrives at Mercedes-Benz Fashion Week Madrid with a space dedicated to talent, creativity and innovation in the world of fashion. Our stand in the Cibelespacio will serve as a platform to showcase the work of our students and connect university education with the fashion industry.

👗 Design Exhibition: An exclusive showcase of creations made by URJC Fashion students, reflecting new trends and the vision of the future of design.

📸 Photography Zone: An interactive space where visitors will be able to capture their experience at the stand and share it on social networks with the hashtag #URJCenMBFWM.

👠Estilismo Express: An interactive workshop where visitors will be able to learn how to create looks based on their personal style and current trends. A team from the URJC will guide them in it in a personalized way.

🖼️De la Idea a la Pasarela: Fashion does not begin with the making of a garment, but with inspiration. In this talk, teachers and students of the URJC will explain the process of conceptualization in fashion design, from the search for references to the creation of a moodboard that reflects the essence of a collection.

Floral design and fashion share the same language: that of style, harmony and artistic expression. At MBFW, our floral art and design studio will leave its mark through unique interventions in different spaces, transforming the atmosphere with the ephemeral beauty of flowers.

Each of our floral designs will be a translation of the season's trends, bringing volume, colour and texture to the stages, backstage and special corners of the fair. A way of connecting nature with haute couture.

Our compositions not only decorate, but also enhance the aesthetic experience of each space. Find our interventions, capture the moment and share it.

Fashion and flowers are manifestations of art in motion. Each flower and each fabric tells a story of beauty, expression and sensitivity.

Let yourself be surprised by our floral interventions and discover how floral art transforms fashion in every corner of the event.

See you at MBFW. Follow our creations and live the experience!

For the first time, Bodegas Cosme Palacio becomes the Official Wine of Mercedes-Benz Fashion Week Madrid to offer the most exclusive toast of the Kissing-room, a unique space to celebrate fashion and the proposals of the designers with the touch of distinction of Cosme Palacio wines.

Flabelus represents a turning point in the footwear industry thanks to its revolutionary proposal: the traditional Spanish espadrille is transformed into Flabelus, a very comfortable shoe that brings the centuries-old structure and stitching of Spanish espadrilles into the 21st century. It is a modern espadrille, full of colour, light and ready to be worn all year round. Flabelus has managed to consolidate its presence in major fashion cities such as New York, London, Paris, Milan and Madrid, with eleven flagship shops and new openings planned in more cities. In addition, its reach extends to more than 40 countries, and its online platform has conquered a global audience.

Sustainability initiatives and values:

For us, being made in Spain and by craftsmen is the basis of a sustainable project. Sustainability is a fundamental part of Flabelus. Flabelus espadrilles are not only worn in summer, but all year round. We work with espadrille artisans who use their ancestral techniques, construction and hand sewing in each Flabelus. Thanks to us, our artisans have work all year round, when before they only worked in the summer season. In this way, we keep the local community active and enable them to continue making not only Flabelus, but also espadrilles, which were in danger of disappearing due to lack of labour. Furthermore, we promote culture and ancestral craftsmanship, the Spanish heritage, in all corners of the world. The traceability of the production process is total, with completely transparent production lines in Spain, and we are working hard on the traceability of raw materials.

At Flabelus, we are proud to say that we do not use plastics in our products and we try to minimise the use of materials such as elastane or polyester. We make a careful selection of our materials, mainly recycled and organic (with their corresponding certificates that give us a better guarantee), the packaging is 100% recycled and recyclable, and we have chosen recycled bicycle tyres for part of the soles. We like to opt for more natural fibres, and there is a reason for this. It is a scientific fact that cotton may use more natural resources, such as water, during its growing phase, but this is compensated for at the end of the product's life. What happens when this footwear is no longer functional? The real problem is not production or consumption per se, the real problem is, where do all these textiles end up? In landfills. And why is it so difficult to dispose of the product? Because of its composition. It is much more difficult for a material made of plastic fibres to disintegrate than if it were made of natural fibres. This is the main reason why we choose our natural fibres as our best sustainable stock. We can also openly say that we do not use real fur or other animal parts in the creation of our products.