Allianz EGO Confidence in Fashion Award
The first edition of the Allianz EGO Confidence in Fashion award, held in September 2021, was born out of a need detected in the Spanish fashion sector: that of boosting the entrepreneurial vision of young creators to develop their creativity and bring commercial viability to their brands. Allianz
is now presenting the third edition of this award, with the aim of supporting these emerging designers in the first steps of their careers and helping to ensure that the future of fashion is plural and sustainable.
This award, which has a cash prize of €6,000, will allow the winner to make a new collection a reality, with which they will show at the next edition of the Allianz EGO catwalk, and to promote their brand, through professional advice from the ESNE school for six months. In addition, the winning designer will play an active role in ARCOMadrid 2023, presenting his or her creations at the contemporary art fair.
The competition has a jury made up of the MBFWMadrid organisers, the Allianz EGO platform and professionals from the fashion sector, including Cósima Ramírez, head of international relations at Agatha Ruíz de la Prada. The best proposal presented will join those of Rubearth and Evade House, winners of the first two editions of the award. The latter will present its new creations on the Allianz EGO catwalk at this edition of MBFWMadrid in September 2022.
In this third edition, the event will count with the participation of 15 emerging brands that represent the future of fashion in Spain and that will present their creations in the Allianz EGO Showroom. The participants in this edition of Allianz EGO Confidence in Fashion are: Anamingo Twins, Diez Madrizzz, Emeerree, Guillermo Décimo, H05, Inés Aldrey, Joaquín Dogo, Juan VG, Lamner, Magno Montero, Puzzle Brand, Reparto, Tania Marcial, The Artelier and Velasquez.
Among the applicants, we find proposals that outline the sustainability models of tomorrow. Thus, techniques such as upcycling and the reuse of fabrics stand out, to give a second life to garments, and special attention is paid to craftsmanship, local and proximity trade and made-to-order production to avoid surpluses. In addition, the diversity of proposals is also protagonist, with plural voices that are committed to the design of genderless garments or that reflect the personal experiences of the designers through their creations.