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22 September 2022

VIVEROS CALIFORNIA, innovation as its raison d'être

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The fundamental characteristic of a company that lasts over time is to know how to value and measure the successes and mistakes of the past and to focus them on shaping the years to come. Every company that accumulates several decades of work in the same sector has in its internal DNA the knowledge of the evolution and needs of a market that, in addition to being alive, has the dynamism of an eternal adolescence.

For all companies that want to endure and develop in any sector, and especially in the soft fruit sector, it is necessary to bet on a solid and continuous R&D policy over time. Research produces good results when decades of experience and sufficient means are invested in it. Viveros California has been investing in several specialized strawberry and raspberry breeding projects for more than ten years. This effort has paid off in the northernmost parts of Europe, where the Berrylab program has registered and commercialized the new varieties that will define the continental European market.

MedBerries selects varieties in Mediterranean latitudes and, after many checkpoints to establish the most valued characteristics that will be most valued in the near future, is in the process of registering two varieties at European and American level. The aforementioned varieties aspire to be the protagonists of the demand of the producer market of Huelva, as they meet all the factors demanded by producers and marketers: fair earliness, immaculate appearance, vibrant flavor and excellent shelf life.

In addition to strawberries, IBS (International Berries Selection) is also in the process of registering two varieties of raspberries.

registration of two raspberry varieties fully adapted to the temperate climate of the Huelva coast. They show levels of earliness and production that will be a reference in the sector. Berrylab, MedBerries and IBS are the bet of Viveros California to shape the future of a globalized, dynamic sector that requires a new vision, both in production and marketing. Five decades of experience, many resources invested both personal and material to contribute something to improve and develop the berry market in the near future.

They will be exhibiting at stand​ 9F07A

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