Press releases

SURINVER presents its natural grated tomato, the tomato with the largest presence on Spanish shelves

Surinver, based in Alicante, is one of the main agricultural cooperatives with distribution of fresh produce in more than 30 countries. In addition, it has a line of V Range products that, year after year, sees its sales increase significantly. Within its assortment, its star product stands out, which has been in the sector for more than 10 years: Grated Natural Tomato.

22 Sep 2022

It is a 100% natural product made only with tomato, which has a unique texture thanks to its exclusive production system. All this has led Surinver's Natural Grated Tomato to be present in a large number of supermarket and hypermarket chains in Spain, both regional and national. In addition, thanks to its high quality and great taste, different distributors have chosen this product as the best option in the market for their customers, offering it, therefore, within their own assortment of MDD.

All this has led Surinver to position its Grated Natural Tomato as the product in its category with the greatest presence on the shelves of Spanish supermarkets and hypermarkets, thus becoming the best ally of all kitchens thanks to its ease of use and great versatility. Surinver's Natural Grated Tomato is included in its line of "Grated Tomatoes". It was the first reference launched within this line 12 years ago and, today, it is still positioned as the brand's star product.

Within this line, it shares the limelight with other references. This is the case, for example, of Grated Tomato with EVOO or the brand's most recent novelties: Grated Natural Tomato with EVOO and Oregano or Grated Natural Tomato with EVOO, Garlic and Parsley. Within its TEX-MEX line we can also find its Spicy Tomato Sauce. In addition, within its V Organic Range, Surinver also produces and markets its Organic Grated Natural Tomato, made exclusively with organic crops.

Surinver's V Range, ready-to-eat vegetable ready meals, is increasing its sales year after year. Proof of this are the results obtained in the last campaign with a growth of 8% over the previous year. For the current year 2022, the objective set by the cooperative is to reach a 10% increase in sales.

Stand 7E04

www.surinver.es