Press releases

Interview with Jesús Antonio García- Consum's Fruit and Vegetable Purchasing Executive

We interviewed Jesús Antonio García, Consum's Fruit and Vegetable Purchasing Executive.

21 Jun 2022

In this interview, Jesús Antonio García speaks with us about the most outstanding aspects of Consum in terms of fresh products; "We differentiate ourselves on the one hand by the assortment, an assortment in which quality prevails and in which we understand that the customer must have the option to choose".

He also explains how the distribution process works and it´s fresh products; "We do the picking directly, we understood that the way to minimize time and maintain freshness was to do it ourselves" and he tells us what aspects Consum customers value most; "We work directly with the products, I don't mean on demand, but almost, with the feedback they give us".

In addition, we spoke with him about how sales have evolved through the online channel, "With Covid, online sales skyrocketed" and the organic segment where Jesús Antonio García highlights; "We try to ensure that the price gap between organic and conventional products is not too high, and we try to reach agreements with our suppliers".

Finally, he explained the importance of an event like Fruit Attraction for Consum, remarking that "The fair is a meeting point, it is the time to meet the whole sector".

Interview with Jesús Antonio García- Consum's Fruit and Vegetable Purchasing Executive