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29 September 2022

"CULTIVAMOS EL SABOR® PEDRALBA" debuts exhibiting at "Fruit Attraction"

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Pedralba oranges and tangerines represented for the first time in a professional fair with international projection.

The Pedralba City Council continues to promote the agricultural wealth of its municipality and the progress of its farming families, promoting and expanding its business contacts.

The professional fair "FRUIT ATTRACTION" will host for the first time the participation of "CULTIVAMOS EL SABOR®" Oranges and Mandarins from Pedralba. Located in Hall 3 - Stand 3E04C (within the Fresh Produce area), Pedralba citrus fruits will try to make themselves known to the international public and stand out as the oranges and tangerines with guaranteed flavor, within the wide citrus production of the Valencian Community.

Pedralba is an inland Valencian town of almost 3,000 inhabitants, eminently agricultural and where more than 100 million kg of oranges and tangerines are produced annually. The oranges and tangerines of the town base their differentiation on: a unique microclimate, expert farming hands and an advanced specialization that allows them to offer a wide range of varieties. For this reason, the farming families and the town council have joined forces to carry out an unprecedented promotion. 


"With the aim of supporting our farming families, one of the main objectives of attending the fair is to continue strengthening commercial ties with wholesalers and retailers in the sector, highlighting the quality of Pedralba citrus fruits" says Mayor Sandra Turégano.

The council has also developed the common brand: "CULTIVAMOS EL SABOR®". An umbrella brand under which to promote local citrus fruits. It is also developing a parallel promotional campaign that promotes the more than 50 varieties of oranges and tangerines produced in the municipality during 10 months of the year.