VOG presents Giga®, an apple for superheroes
Among the main attractions at VOG's stand at Fruit Attraction 2025, stand 8C05, will also be Giga®, the extraordinary apple that shines brightly this year thanks to an epic collaboration with Superman.
Giga®, the extraordinary apple that shines brightly this year thanks to an epic collaboration with Superman, the iconic DC Studios superhero, who has returned to the big screen with his highly anticipated new film, released in July. This high-impact collaboration has been made possible thanks to an agreement between the VOG Consortium and Warner Bros. Discovery Global Consumer Products, with the aim of creating immersive experiences for consumers to discover both the goodness and the greatness of Giga®. All of this under the motto of shared values such as strength, generosity, and the spirit of sharing.
Giga® stands out for its imposing appearance
Like the most beloved superhero of all time, Giga® stands out for its imposing appearance, its incredible strength and resilience, its innate generosity, and, above all, its ability to create positive energy and forge authentic bonds. A true symbol of strength... and flavor!
The campaign isn't just a tribute to a global icon: it's a universal message that invites us to rediscover the beauty of real connections. Thanks to its generous flavor, Giga® is, in fact, the ideal apple to accompany moments of sharing, and therefore, it couldn't have been any other choice to celebrate an iconic superhero like Superman. Thus, it sends a powerful message to European consumers: sharing what is good makes us stronger, together.
To give even greater prominence to the collaboration, Superman's iconic "S-Shield" logo has appeared on the labels of Giga® apples, which are also featured in eye-catching promotional campaigns and themed installations in cinemas and retail locations.
And not only that: within the framework of this partnership, Giga® is featured in one of the commercials shown before the film's opening and also in a European television campaign. With this extraordinary collaboration, VOG is once again creating an innovative and unusual campaign, which aligns perfectly with the Consortium's strategic objective: maximizing the value of each apple in its wide range, building brands with well-defined identities, and always prioritizing consumer tastes and desires.All that's left to do is discover the full flavor of Giga® at the VOG stand! Experience its impressive appearance, its intense flavor, its crunchy texture, its balanced and sweet taste up close, and, above all, be amazed by its strength... and its goodness!
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