Fruits Ràfols, committed to quality and internationalization
Fruits Ràfols returns once again to one of the most important events in the fruit and vegetable sector, focusing on quality, innovation, and internationalization
As usual, the Catalan company will present its main new products and, for the sixth consecutive year, will unveil its own specialized brands: Paso Lagarto (avocado), Mantiana (apples), Fragaria (strawberries), and, new this year, Lea (strawberries) and Reserva Gourmet (papaya).
These two new brands expand Fruits Ràfols' premium fruit catalog. Lea, known as "little Fragaria," was created to sell smaller-sized strawberries while maintaining the same quality standards as its larger sister. Reserva Gourmet, meanwhile, represents a strategic commitment to exclusive distribution of this papaya brand in Spain.
Furthermore, Fruits Ràfols will once again showcase its iconic Fragaria strawberry, renowned for its flavor and quality, and winner of the Flavor of the Year award for three consecutive years.
A benchmark in production and distribution
Thanks to its network of high-quality producers and its logistics hub of over 2,000 m² in Mercabarna, equipped with temperature-controlled systems, Fruits Ràfols ensures that all its fruit, both locally and internationally sourced, arrives fresh at its destination. Another pillar that has consolidated Ràfols as a trusted brand is its team: passionate professionals who combine experience, market knowledge, and specialization. Thanks to them, Ràfols can quickly adapt to its customers' needs, always maintaining the highest quality standards, endorsed by the GLOBALG.A.P. CoC certification.
Toward a More Global Strategy
Among the notable developments, Ràfols recently launched its vegetable distribution business, expanding its catalog and taking a step forward in its offering. This move consolidates Ràfols as a comprehensive player in the fruit and vegetable market.