CINATUR, Cultivating Innovation
Figures, people and a different way of understanding fresh produce. Figures are often cold. Sometimes even boring. But they also have one virtue: they help put things into perspective.
In 2025, CINATUR exported more than 15,173,000 kilos of fruit and vegetables, worth over €16 million. These are significant figures, yes, but they tell only part of the story. The other part lies behind them: more than 24 years of activity in the European fruit and vegetable market, 5 producer and packing partners, more than 4,000 hectares of own production, 7 fruit and vegetable packing facilities, and a team of 8 people focused on something that is simple to say but complex to deliver: offering fresh, high-quality produce adapted to the real needs of every customer.
Experience Is Cultivated Too
In the fruit and vegetable sector, every season is different. Prices change, product availability changes, markets change and expectations change. What seemed stable yesterday may no longer be so today.
Managing scenarios of shortages, volatility and commercial pressure requires more than operational capacity. It requires sound judgement, adaptability, market knowledge and strong relationships with customers, suppliers and partners. This is where CINATUR makes a difference. Not only because of what it exports, but because of how it works: with a practical, close and service-oriented approach. Being a reliable partner is not simply about responding when everything is going well, but also about knowing how to be there when circumstances become more challenging.
Diversity: Much More Than Citrus
CINATUR was founded with a clear focus on citrus fruit, but it has never confined itself to a single category. Diversity is part of the way it understands its business.
Citrus, of course. But also stone fruit, melons, watermelons, persimmons and a strong range of vegetables available throughout the year. This broad portfolio enables CINATUR to respond more effectively to each customer's needs, adapting qualities, formats and volumes to each market. Because diversification is not simply about having more products: it is about having greater capacity to adapt.
Diversity and Biodiversity
Sustainability is no longer a decorative word. In the agri-food sector, it has become a concrete way of producing, selecting and marketing fresh produce.
That is why CINATUR has committed to the Biodiversity seal, which guarantees a range of products grown according to criteria of sustainability, environmental respect and care for health. This commitment goes beyond residue-free production or reducing the use of chemicals. It is about restoring a more balanced relationship with nature: encouraging ecosystems where pests can find natural predators, where soil is understood as a living resource, and where quality is not subordinated solely to volume.
In addition, through a selection of suppliers, CINATUR is participating in Spain's first pilot sustainability project linked to the future GLOBALG.A.P. Sustainability Standard (ESS). The project is being developed together with GLOBALG.A.P., Global Nature Fund and Quality & Adviser / Biodiversity Grow.
Over three years, this initiative will implement water, carbon and biodiversity indicators on fruit and vegetable farms, with the aim of assessing their effectiveness and moving towards production models that are more measurable, responsible and transparent.
A Partner for Long-Term Collaboration
CINATUR does not position itself simply as a commercial operator, but as a partner with whom to build lasting relationships. Service, empathy, sustainability and loyalty in day-to-day business are all part of the same approach to doing business.
Because when the product is good, the service delivers and the relationship is nurtured, projects move forward. And when all parties benefit, relationships do not simply work: they last.
CINATUR will be exhibiting at Fruit Attraction at stand 3E05.