AVI Globa, fresh produce on the rise
Se calcula que el mercado mundial de productos frescos alcanzará los 1,65 billones de dólares en 2025. La expansión se ve impulsada por la evolución de los comportamientos de los consumidores, con estudios que indican que el 50% de los compradores priorizan la comodidad en sus elecciones alimentarias
The global fresh produce market is expected to reach $1.65 trillion by 2025. The expansion is driven by evolving consumer behaviours, with research indicating that 50% of shoppers prioritise convenience in their food choices more than ever before. Sukhdeep Sethi, managing director of AVI Global Plast, says emphatically: "Fresh cuts answer the call of modern consumer lifestyles.
Online grocery shopping has led to demand for ready-to-eat solutions, and packaged salads generate billions in sales annually. Packaging is the decisive factor, says Sethi, while pointing to tamper-evident clamshells: "In produce, where handling is common, packaging prevents cross-contamination for take-away.
This ensures hygiene, prolongs shelf life and builds consumer confidence. ‘The real unsung hero of fresh produce is its packaging,’ says Sethi.
Maintaining the quality and attractiveness of hygroscopic products such as mushrooms, peppers and cucumbers requires advanced technologies. ‘Balancing product visibility with shelf life extension is a delicate dance, and this is where modern packaging technologies come into play,’ says Sethi.
Modified Atmosphere Packaging (MAP) solutions
.For example, modified atmosphere packaging (MAP) solutions are essential for extending shelf life, often doubling it when combined with proper refrigeration.However, fogging remains a persistent problem in retail, making produce appear less than fresh.Effective anti-fog packaging solves this problem by keeping items such as leaves, okra, carrots and mushrooms free of condensation. Because in the world of fresh produce, presentation matters as much as protection, helping retailers reduce waste and offering consumers produce that stays fresh for 2-3 days longer at home.
Today's consumers want fresh produce for breakfast, for lunch, as an after-school snack or even as a quick addition to dinner, giving rise to new packaging formats, such as square and round deli packs, which accommodate everything from tropical fruit mixes to sauces to chopped vegetable mixes. Beyond convenience, retailers are also looking to launch innovative and seasonal product offerings, such as packs with separate spice compartments or sectioned salad kits that enhance the overall user experience.
As fresh cuts continue to dominate, packaging is fast becoming the backbone of the category's success. For retailers and processors, it is no longer just about keeping products safe, but designing the right packaging that elevates product appeal, reduces shrink and brings value to the shelf. ‘Fresh cuts are rewriting the rules of how we shop, snack and eat,’ concludes Sukhdeep Sethi. ‘Packaging will continue to be the silent enabler: it will help brands stay fresh, flexible and future-proofed.’
AVI Globa is exhibiting at Fruit Attraction at stand 7A25A