Fruit Attraction 2025 reaffirms its global leadership in the fruit and vegetable sector
Fruit Attraction closed its 2025 edition with record figures, consolidating its position as the leading international platform for the fruit and vegetable business. The fair brought together 121,137 professionals from 152 countries, 2,485 exhibitors from 64 countries and covered an area of 78,212 m², reaffirming Madrid as the global centre of the sector.
International participation was once again noteworthy, with 49% of visitors coming from abroad and the presence of strategic markets from Europe, Latin America, Africa, the US and the Middle East. The International Buyers Programme, with 600 invited buyers, facilitated thousands of high-value meetings.
Areas such as Fresh Produce, Auxiliary Industry, Fresh Food Logistics and Innova&Tech showcased the main innovations and trends that are transforming the fruit and vegetable supply chain. In addition, the fair reinforced its social commitment with solidarity initiatives alongside the Food Bank.
With an estimated economic impact of €407 million in Madrid, Fruit Attraction 2025 once again established itself as a key tool for global marketing, paving the way for an even more ambitious 2026 edition.
