EXPOFRANQUICIA 2019 draws to a successful close after its most international event yet
The International Franchising Trade Fair involved over 500 brand names from 9 countries and visitors of 45 different nationalities, and attendance figures were up for industry professionals from Germany, Belgium, Brazil, Colombia, Costa Rica, the United States, France, Mexico, Switzerland and Uruguay
Organised by IFEMA and held from 4 to 6 April, the event welcomed 15,085 visitors to Hall 14 at Feria de Madrid
The 25th EXPOFRANQUICIA International Franchising Trade Fair closed its doors on an event with a markedly international outlook. A total of 15,085 visitors came to explore the opportunities offered by over 500 actively expanding brand names in more than 20 sectors. The trade fair, held from 4 to 6 April at Feria de Madrid, was also attended by Reyes Maroto, Minister for Industry, Commerce and Tourism, who underlined the importance of franchising at the opening ceremony as ‘a marketing system fundamental for the economy and for wealth generation’.