During MBFWMadrid, the Allianz EGO Creation Space will invite all its attendees to discover the creator within them, through talks and workshops given by professionals from the sector. In addition, in this creative haven, located in the Cibelespacio, you will be able to discover the exceptional work of 15 new national fashion talents, as well as the first line of clothing for dogs designed by Rubearth and the Mó x Sabela Juncal capsule collection of glasses, winner of the first edition of the Mó x New Talent by Allianz EGO competition.
ALLIANZ EGO SHOWROOM
From Thursday 15 to Sunday 18 February
Discover the collections of the 15 emerging designers who aspire to the Allianz EGO Confidence in Fashion Award at the Allianz EGO Showroom, integrated in the Creation Space, where you can also purchase their creations.
FASHION ATELIER AND MAXI TOTE BAG
From Thursday 15 to Sunday 18 February
Bring out your most creative side by posing in the Fashion Atelier. Take your photo at this instapoint, upload it to your social networks and win a maxi tote bag when you share it.
LIVE CATWALK SHOW BROADCAST
From Thursday 15 to Sunday 18 February
Follow all the fashion shows happening at MBFWMadrid from the big screen located in the Creation Space.
ALLIANZ TALK: Glow up with make-up with Adrián Rux (L'Oreal Paris)
Thursday 15th at 18:00
Experiment and express yourself with make-up with Adriàn Rux, Make-up Artist and Digital Brand Ambassador of L'Oréal Paris. You will learn how to play with make-up as a creative tool with the most viral tips as inspiration. In addition, a pack of L'Oréal Paris products will be raffled among all the attendees.
WORKSHOP: Custom Upcycling with Becomely
Friday 16 at 13:00 and at 18:00
Learn how to transform and elevate any garment with Becomely in these two customisation workshops with limited places. Ask for your registration to the hostesses of the Creation Space and take home an oversize t-shirt customised by yourself. In addition, a branded bag will be raffled among all participants.
WORKSHOP: Make your vintage garment unique! with Saray Luis Martín
Saturday 17th at 13:00
Explore your creativity and style through the customisation of vintage pieces and the artistic power of illustration in this workshop with limited places, given by Saray Luis Martín, illustrator and content creator. Ask for your registration to the hostesses of the Espacio de Creación and take home an original piece personalised to your taste.
ALLIANZ TALK: Revolutionise your wardrobe with Nat Cebrián
Saturday 17th at 18:00
Discover the versatility of your clothes to get the most out of them with Nat Cebrián: from fashion tips to combine a garment in different ways to translating catwalk trends to the street.