This was Trafic last edition
This edition closed with a very positive balance: more brands and sectors, more visitors and a greater international presence
TRAFIC 2017 closed with a very positive balance: more brands and sectors, more visitors and a greater international presence
Organised by IFEMA, the fair was held from 24 to 27 October
TRAFIC, the 15th International Safe and Sustainable Mobility Exhibition, closed on 27 October, having attracted a total of 4,412 visitors, with special mention for the new Electric and Efficient Mobility Area, as well as a greater international presence. It is worth highlighting the 18% increase in relation to the countries of origin of the attending professionals, with a total of 33 nations led by Portugal, confirming the Exhibition's position as a benchmark for the sector on the Iberian Peninsula. In the same vein, and in relation to the 140 participating brands (13.5% up on the last edition), it is notable that there were 23.5% more international exhibitors, on this occasion coming from 17 countries.
In addition to the business representation, TRAFIC had the support of the main public agencies associated with road and highway safety, especially the Madrid City Council, the Directorate-General for Traffic, the Ministry of Development and the Ministry of Economy, Industry and Competitiveness, the Spanish Federation of Municipalities and Provinces, as well as leading sector associations, which, in addition to contributing to the success of the Fair, actively participated at the professional conferences.
One of the aspects most valued by professionals was the Trafic Forum which saw more than 800 people take part. With a total of nine speakers, this knowledge exchange platform hosted the Conference on Urban Development and Sustainable Mobility, organised by the Madrid City Council Sustainable Development Government Area, among others. The opening session saw Ezequiel Domínguez Lucena, the general coordinator of the Madrid City Council Department of Planning, Urban Development and Mobility, praise the Fair's new focus on mobility, efficiency and road safety. The Forum also hosted the 2nd Spanish Local Police Convention on Road Safety, organised by Fesvial and a workshop on the current calculation of traffic light timing in Spain and the C-Roads Spain Conference: Cooperative Roads, organised by ITS Spain, the Sustainable Vehicle – Towards Security 2.0 round table, led by the Ministry of Economy, Industry and Competitiveness, Connected Mobility: Challenges And Opportunities, organised by the Directorate-General for Traffic.
With regard to sustainable mobility, FACONAUTO also organised the 1st Second-Hand Vehicle Official Distribution Observatory, which analysed the role played by second-hand vehicles in the renovation of the vehicle fleet in Spain, a key element for a real improvement of mobility.
The Electric and Efficient Mobility Area, a new exhibition area at the Fair, was also warmly received, with the participation of brands such as Audi (F. Tomé), BMW (Cuzco Motor), Hyundai, Mitsubishi (Grupo Gil Automoción), Nissan, Peugeot, Renault, Smart (Mercedes Benz Madrid), Volkswagen(F. Tomé) and NIU (Motos Bordoy) who exhibited their very latest state-of-the-art models to attending professionals.
TRAFIC also offered an Urban Circuit at which ideas that contribute to safe and sustainable mobility on urban roads were presented. Such is the case of the EMT, which exhibited the MAN Lion's City Hybrid and Kineo Traffic Engineering, which presented its intelligent pedestrian crossing system.