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Introducing LOOKNEWS: a new tool to boost the business and the salience of the Salón Look community

Its goal is to enhance the visibility and reach of the brands participating in the project, leveraging on the impact of the Fair's digital channels

08 Oct 2020

Salón Look launches LOOKNEWS, the new digital communication tool from the International Image and Integral Aesthetics Exhibition to adapt to today's challenges, providing brands and companies in the industry with the opportunities for dissemination and impact that Salón Look's digital communication and marketing platforms have to offer.

What does LOOKNEWS offer?

The Salón's new platform, focused on continuing to be a development and support tool for the Aesthetics and Hairdressing industry, can expand the visibility of the brands participating in the project and reach a large Salón Look audience, which already represents a community of 100,000 professionals with nearly 600,000 page views (* data collected in September and November 2019), in addition to more than 65,000 followers on social media.

All the brands that have already confirmed, as well as those that are considering participating in the project, will have a notable presence in Salón Look’s digital platforms, in order to increase the fair's reach and directly impact its real and potential audience.

Julia González, director of Salón Look, is committed to this campaign with which she wants to support the brands that make it possible to hold the fair every year: ‘Let's work together for the benefit of the industry. We are the main meeting point for the beauty industry in Spain. On this occasion we will meet virtually, and we would like to have everyone who is part of this Salón Look family to be there. Our next edition will be in 2021’.