MOMAD, the International Fashion, Textile, Footwear and Accessories Fair, organized by IFEMA MADRID, which will take place from 17 to 19 September, will open its doors in Hall 8 of the Fairgrounds during the weekend. On this occasion, this initiative is held to coincide with the MBFWMadrid runway, and with the Intergift, Bisutex and MadridJoya shows, in order to bring together a powerful range of consumer goods, and to ensure the best synergies and business opportunities.
More than a hundred exhibitors confirmed in the month of June
In these first days of June, the Fair already has more than 100 exhibitors confirmed for the next edition of MOMAD, which has exceeded all initial expectations after the forced halt in activity. “The sector is showing its desire to return to normality and to participate again in its renowned fair; a decisive step to start firmly with the reactivation of its activity,” says Julia Gonzalez, director of MOMAD.
New incorporation of sectors
As a novelty in terms of content, the fair will incorporates the bridal sector, which will be present at the next MOMAD edition. Among the confirmed firms, there are companies in this sector that want to participate in what will be the first textile industry fair to be held with personal attendance, and which is generating great expectation among both exhibitors and professionals.
Also, MOMAD will have the international participation of firms from Italy, Greece, Portugal and with the special participation of Poland, taking part with official representation.
Inaddition to the return to face-to-face attendance, MOMAD, together with the other fairs held at the same time (Intergift, Bisutex and MadridJoya), has promoted the launch of the Lifestyle LIVEConnect digitalplatform , a new way of doing business, complementary to face-to-face attendance and with hybridizationas a commercial strategy. Thisensures business opportunities and synergies within what will be the largest professional lifestyle community.
The sense of smell of fashion
Momad is celebrating its professional reunion with the Because It Makes Sense to Return campaign, presented by MOMAD last May, which takes a journey through the perception of fashion through the five senses. Now is the time for sense of smell because it’s time to enjoy the fragrance ofwhat is natural, sustainable, to once again perceive the aroma of quality...a sensory experience that can be lived and appreciated at MOMAD from 17 to 19 September at IFEMA MADRID.
Want to see the campaign? Visit the official website of MOMAD.