• The Foro Imagen, located among Madridjoya and MOMAD, and the Speaker’s Corner, which will be held at Hall 7 Intergift, will offer presentations, talks and conferences on all of the news surrounding these sectors.
The most comprehensive event for the Lifestyle sector will be held this first week of February at IFEMA MADRID. Within the framework of these events there will be a full programme of conferences by the trade fairs Intergift, Madridjoya and MOMAD, which will highlight the new formats, digitalisation, sustainability or the importance of communication in these sectors.
This programme will be a reference for the sectors of decoration and gifts; fashion jewellery and accessories; jewellery and watches or fashion, shoes and accessories, as well as for all trade visitors.
Among the presentations within the framework of Foro Imagen, Zalando will present two commercial solutions to connect the inventory of retail fashion and accessories sellers with the platform in order to sell directly to the end consumer. This session will analyse in detail the advantages and particulars of the Partner Program and Connected Retail program.
Foro Imagen at MOMAD and Madridjoya
The program dedicated to presentations, talks and conferences will be held between Madridjoya and MOMAD. Specifically, it will be located in the area connecting Halls 6 and 8 of IFEMA MADRID. This Forum will begin a whole series of interesting subjects that are relevant to both sectors, where fashion and jewellery meet.
Subjects starting with sustainability in fashion and jewellery, operating and improving business and sales, development and manufacture of jewellery or historical projects where fashion and jewellery are hand-in-hand, this forum is a key complementary tool for all professionals in these sectors who visit the Exhibition Centre.
As a brief summary, the program will begin on Thursday the 3rd, when the Bisutex and Madridjoya fairs start, with the Instituto Gemológico Español presenting "methodology in a gem laboratory: evaluation, certificates and opinions”. This will be followed by Escuela de Arte3 and their presentation “a centre with its own identity in the teaching of Jewellery, Goldsmithing, Artistic Silversmithing and Artistic Torch Firing Enamel on Metal”. Thursday continues with the presentation by the Spanish General Council of Sales Agents on increasing sales capacity, “Sales agents are still essential to your successful selling in times of digitalisation and COVID”; and ends with sustainability and fair sourcing “connecting with responsible mining communities” by Fairmined.
On Friday 4th, the presentation schedule begins with the company Zalando, with two sessions to connect fashion inventory with millions of clients, focusing on the Partner Program and the Connected Retail program. The next presentation, by CONESE, will focus on the slogan “the circular economy for #fashionwithpurpose”. Afterwards, and with sustainability as the main element, Modaespaña will host a Round Table to talk about sustainability as a strategy in the fashion world. Following its agreement with MOMAD, AICI will then present “the power of image consultancy for a personalised shopping experience”. The last events of the day are Tabata Morgana, to present a historical view through jewellery with the Denisova Project; and Beatriz Biagi Design, with the conference “it all begins with a rough draft”.
Saturday, the conferences will focus on sustainability and the new tools and digitalisation in the fashion and jewellery sector. An example of these are the themes by Modaespaña, on digitising the value chain, Engine Software and the keys to customer services, or Modaespaña along with Baylos, to discuss online and offline protection for fashion brands and designs. Within the framework of sustainability, the Association of Sustainable Jewels will offer a discussion on sustainable jewellery, Hemper will give the presentation “from sustainable fashion to regenerative fashion”, and CONESE, sustainable energy is fashionable. In addition to these presentations, we will see the Mediterranean Fashion Beach MFB and the presentation of the Finalist Designers of the National Swimwear Fashion Competition New Fashion Talents of Spain 2022 and Victorio&Lucchino and Spanish fashion by Declaraeditores.
This Foro will finish, just like the other four fairs that are being held at IFEMA MADRID, with four presentations. The first, by Escuela de Arte3, who will repeat the first day’s conference. It will be followed by the company CreZes, which is also present at Intergift, with the conference “Grow with CreZes”; the presentation on the challenges of the Spanish fashion of the future with España Única and Inma and Kate. It will end with I.E.S La Torreta and the 23rd Edition of the Golden Pencil Competition.
Speaker’s Corner at Intergift
The other program, International Gift & Decoration Fair will be located in Hall 7, where trade visitors will see the trends and key elements of the sector, thanks to a variety of presentations that will be offered in this area.
The conferences will take place within the trade fair and will discuss a variety of themes such as brand consolidation, new materials, the circular and sustainable economy in decoration, social media presence or business management in the interior decorating world, among others.
This programme will begin on Thursday the 3rd, with Houzz presenting “Strengthen your brand with Houzz Pro”. That same day, Gancedo will talk about integrating the textile of the future in the world of Contract Architecture; the I.E.S. Cotes Baixes will discuss the new textile materials; Kaymanta will talk about sustainable and responsible production; Banús Arquitectura will offer the conference “Keys to commercial decoration”; and the company CreZes will close with the presentation “Grow with CreZes” focusing on corporate development.
The second day at Intergift begins with Vical: fashion and furniture, more connected than ever. Photography will be discussed by Paloma Pacheco Turnes in her talk on decoration design and photography. The University School of Design, Innovation and Technology, ESNE, participates with the presentation on trends in Flagships Store designs and on Friday Tiendología by Manuel Amat will close with the 7 keys to building a successful store.
On Saturday, the last day for this presentation area, will begin with a conference by Interior Design Experience on business knowledge to lead an interior design studio. It will be followed by BrainPrise, talking about finding the keys to increasing sales for businesses through social media, and CGM Comunicación will give a presentation on circular communication in the brand. It will then be the turn for Loca Design Studio, who will also talk about the brand, with the presentation “a memorable brand is a brand that stirs emotions” and Re-Diseño will close this Speaker’s Corner with “Re-design your vacation rental to increase bookings”.
IFEMA MADRID will host the most comprehensive week for the Lifestyle sector. It will start with Intergift, from Wednesday the 2nd to Sunday the 6th of February, (Hall 1 - Textile Editors sector until Saturday the 5th February). After this, Bisutex and Madridjoya will begin on Thursday the 3rd to Sunday the 6th; and lastly, MOMAD will take place from Friday the 4th to Sunday the 6th February.