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28 February 2023

OBLANCA will be present at the VI edition of Meat Attraction

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Oblanca is a family business group with more than 50 years of history, which has become one of the benchmark companies in the Spanish poultry sector. It stands out for having total control of the value chain, from the control of the animal feed and the management of its own farms, to the production and distribution of the finished product.

In order to achieve customer confidence and maintain its position as one of the main players in its market, Grupo Oblanca bases its strategic plan and business model on four essential pillars such as innovation and product development, launching more than 100 new products on the market every year; corporate growth, currently with 9 branches in Castilla y León, Asturias, Galicia and Madrid; attracting and retaining talent, providing internal promotion opportunities for all staff and more than 2,000 hours of training per year; and generating value in an ethical and sustainable way, with measures aimed at caring for the environment in all the company's processes. 000 hours of training per year; and the generation of value in an ethical and sustainable way, with measures aimed at caring for the environment in all the company's processes.

Oblanca will take part in the 6th edition of Meat Attraction, one of the most important trade fairs in the food production and distribution sector in Spain, which will be an important showcase for the brand's products, due to the boost generated by the presence of a wide variety of professionals related to the sector who come together at IFEMA.

Oblanca's stand will be 4B05H, located in the Tierra de Sabor area, a guarantee mark that certifies that the products or services of the companies and brands that have this seal meet certain quality requirements. This guarantee mark brings together a selection of companies from Castilla y León.

The products that Grupo Oblanca will present at the fair will be the chicken that the company raises on its own local farms (fresh and frozen); the chicken products, such as flamenquines, cripollo, hamburgers or brochettes, which offer solutions for all types of customers; the tasty chicken sausages, a great innovation from the company that is a healthier alternative to those made with other types of meat, as they contain less fat and no allergens; roast chicken, a convenient solution for any type of public and situation, as it is a "heat and ready" product; and finally, apart from the above chicken products, the company will also be presenting an extensive range of processed pork and beef products produced at its Garlaiz industrial plant.

Stand 4B05H

Tel.: +34 987 25 00 00