NARS, the Iconic Professional Makeup Brand, Joins Mercedes-Benz Fashion Week Madrid as Lead Beauty Sponsor
The professional makeup house will serve as the official makeup partner of Spain’s leading fashion runway and, as the exclusive sponsor of the beauty category, NARS joins MBFWMadrid to enrich its creativity, talent, and artistic expression. The next edition of Mercedes-Benz Fashion Week Madrid will take place from March 18 to 21, 2026.
Mercedes-Benz Fashion Week Madrid, the leading Spanish fashion platform organized by IFEMA MADRID with the support of the Madrid City Council, welcomes NARS as its new main sponsor. This strategic partnership marks the beginning of a new stage aiming to enhancing and strengthening creativity and the positioning of professional makeup within the major platform of Spanish design.
NARS joins the runway as the perfect partner thanks to its close historic relationship with fashion and photography. Founded by François Nars — photographer, makeup artist, and visionary — the brand has left its mark on legendary editorials and backstage moments across the world’s most influential fashion capitals, such as London, New York, Paris... NARS’ arrival in Madrid marks a natural evolution of its global presence
At the heart of the brand lies a powerful philosophy: beauty should illuminate, not hide. Light is the starting point of every look, and its techniques prioritize luminous and authentic skin, combining innovation and precision to achieve flawless finishes. Each creation reflects the brand’s essence: sophistication, creativity, and professional makeup with personality.
A disruptive philosophy that invites us to explore new possibilities and take professional makeup one step further. “Play and try to be a little bit daring—break the rules.” — François Nars, Founder & Creative Director.
From March 18 to 21, 2026, MBFWMadrid will bring together Spain’s most influential designers and rising creative voices. Under a renewed strategic vision, industry, international reach, talent, and craftsmanship, the event reaffirms its role as the heartbeat of Spanish fashion.
About NARS
Celebrating 30 years in 2024, NARS continues to define the future of professional makeup through innovation, audacity, and artistic discipline. Its iconic products — blending high performance with a modern sensibility — have become essential tools for expression. Guided by François Nars’s belief that makeup is a medium for identity, the house encourages everyone to explore their individuality without limits. “Express yourself. Makeup should fit who you are.
About Mercedes-Benz Fashion Week Madrid (MBFWMadrid)
Marking four decades of style and innovation, Mercedes-Benz Fashion Week Madrid remains Spain’s leading fashion event and a global platform for creative talent. Organized by IFEMA MADRID with the support of the Madrid City Council, the show unfolds twice a year at Hall 14.1 and across some of Madrid’s most iconic spaces. Featuring established designers and emerging talents through its renowned EGO platform, MBFWMadrid continues to nurture creativity at every level.