The first event of the year of the great Spanish fashion event will be moved to April, so as to guarantee the most favorable context to present the latest trends and fashion collections.
IFEMA confirms that Mercedes-Benz Fashion Week Madrid will be held from 8 to 11 April. This announcement is being made after presenting to the designers the proposal to shift the first edition of the year, traditionally held in the first months, to the month of April, in order to create the safest social and health environment for designers, sponsors and attendees of the event.
The 73rd edition of the MBFWMadrid catwalk will be presented in a hybrid format, similar to the one performed at the last edition in September 2020, combining personally-attended catwalk shows with catwalk shows broadcast on its digital platform. In addition, this new event will feature new proposals and content that will intensify the digital participation of fashion lovers and followers.