Mercedes‑Benz Fashion Week Madrid changes its format to occupy eight of Madrid’s most iconic venues and offer the general public a unique experience
From 14 to 19 September, the fashion event will present 27 shows for the Spring/Summer 2027 edition across numerous landmark Madrid locations, at an edition inspired by the format used by major international fashion weeks. Tickets are already available at an Early Bird rate for an extravaganza that will bring fashion to the very heart of Madrid in unique settings and exclusive capacities.
Mercedes‑Benz Fashion Week Madrid has officially launched ticket sales for its upcoming edition, which will take place from 14 to 19 September and will mark the beginning of a new chapter in the evolution of Spain’s premier fashion event.
Following the presentation of its refreshed schedule, and with a clear commitment to bringing fashion closer to the city centre, this fashion week, organised by IFEMA MADRID with the support of Madrid City Council, is offering tickets to the public for an event that will transform its traditional format to strengthen its connection with Madrid and with the leading international trends in the sector.
The Spring/Summer 2027 edition will represent a paradigm shift for Mercedes‑Benz Fashion Week Madrid. With programming spread across several of the capital’s most recognisable venues, audiences will be offered an experience that goes beyond the catwalk, to become a journey through creativity, talent and culture. Among the new venues are: the Greenhouse at the Palacio de Cristal in Arganzuela; the Glass Gallery of the Palacio de Cibeles (Cibeles Palace); the Nebrija University Campus of Communication and the Arts; the Rosaleda (rose garden) of Parque del Oeste; The Westin Palace, Madrid; the Gardens of the Vista Alegre Palaces; and the Royal Collections Gallery.
Following the footsteps of other major international fashion weeks, Mercedes‑Benz Fashion Week Madrid is debuting a city‑wide format. Each designer will present their collection in a venue with its own distinct character, creating unique experiences tailored to the identity of each house. This arrangement will open the door to more exclusive formats, encouraging closer interaction between designers, guests, the press, buyers, and the public. With this evolution, Mercedes‑Benz Fashion Week Madrid advances its objective of consolidating Madrid as one of the world’s leading fashion capitals and continuing to boost the national and international visibility of Spanish creative talent.
To coincide with this new phase, Mercedes‑Benz Fashion Week Madrid has opened ticket sales for selected shows included in the official programme. Attendees will be able to take advantage of a special Early Bird rate, offering a discounted price compared to the general admission rate. Due to the unique nature of the venues hosting this edition, the number of seats available for each show open to the public will be limited.
Tickets are now available through the official #MBFWMadrid channels.