El Corte Inglés becomes an Official Sponsor of Mercedes-Benz Fashion Week Madrid to support the international profile of Spanish fashion
Mercedes-Benz Fashion Week Madrid and El Corte Inglés have signed a strategic alliance to support Spanish design, raise the national and international profile of Spanish fashion, and create new high-impact experiences as part of fashion week.
Under the agreement, El Corte Inglés will help to raise the national and international visibility of this fashion week by organising activations, experiences, and fostering synergies designed to improve its positioning as a showcase for Spanish creative excellence.
In addition, El Corte Inglés will launch the El Corte Inglés Award for Best Model, a new accolade recognising the model who has stood out most for their potential, catwalk presence, and ability to represent each collection with excellence.
Mercedes-Benz Fashion Week Madrid, the fashion event taking place from 14 to 19 September and organised by IFEMA MADRID with the support of Madrid City Council, has welcomed El Corte Inglés as its new Official Sponsor, in a strategic partnership that reinforces both organisations’ commitment to promoting talent, creativity, and the development of Spanish fashion.
The addition of El Corte Inglés marks a further step in the evolution of Mercedes-Benz Fashion Week Madrid, solidifying Spain’s position as a leading platform for promoting fashion and a major event on the international fashion calendar. Both organisations share a vision of supporting local talent, fostering the growth of Spanish brands, and creating new opportunities to bring national creativity to an ever-growing audience.
Under this agreement, El Corte Inglés will help enhance the national and international visibility of the fashion event through the development of high-profile activations, experiences, and synergies, strengthening Mercedes-Benz Fashion Week Madrid’s position as a showcase for Spanish creative excellence.
With this collaboration, El Corte Inglés will launch the El Corte Inglés Award for Best Model, a new accolade recognising the individual who has stood out most for their potential, catwalk presence, and ability to represent each collection with excellence.
With this partnership, Mercedes-Benz Fashion Week Madrid continues to strengthen its network of strategic partners, adding one of the country’s leading retail and fashion companies to its mission of promoting talent, encouraging innovation, and further consolidating the profile of Spanish fashion both at home and abroad.