• Her Majesty Queen Letizia visited MBFWMadrid in an encounter with designers and professionals from the fashion industry • Jorge Redondo, L'Oréal Paris Award for Best Collection; Miriam Saiz, L'Oréal Paris Award for Best Model • Evade House, winner of the Allianz EGO Confidence in Fashion Award; Rubearth, winner of the Mercedes-Benz Fashion Talent Award
MBFWMadrid is switching off the lights of its special edition, which commemorated the holding of its 75th edition, putting the finishing touch on a successful trajectory that has remained uninterrupted throughout the years. This is an event organized by IFEMA MADRID with the support of the Madrid City Council, which has fully recovered its vitality with 100% of its capacity, which has meant recovering figures similar to those recorded prior to the pandemic, with more than 50,000 attendees, who enjoyed a lineup of high-level runway shows, and especially attractive brand activations by the 18 sponsoring companies that added their support to this edition held from March 10 to 13. This has been a decisive event for designer fashion, where it has regained great prominence and the revival of the sector after a difficult period for the fashion industry in our country.
Strong Institutional Support
This anniversary has also been reinforced by the institutional commitment it received, which began with the participation of Her Majesty Queen Letizia on Friday 11 in a meeting with various representatives, designers and professionals from the sector, who shared their concerns and positions on the new challenges facing the industry. Later, she toured the Cibelespacio accompanied by the Minister of Education and Vocational Training, Pilar Alegría; Eduardo López-Puertas, general director of IFEMA MADRID; and Ana Larrañaga, director of Trade Fair Business of IFEMA MADRID; finishing with a family photo in which she was accompanied by the MBFWMadrid Fashion Committee and the designers of the lineup of this 75th edition.
Along with the support of the Royal House, the great platform of national fashion was marked by strong institutional support in this edition. During the different days of fashion shows, different representatives of the national government visited the catwalk, such as Miquel Iceta, Minister of Culture and Sports; Pilar Llop, Minister of Justice; Reyes Maroto, Minister of Industry, Trade and Tourism; Raquel Sanchez, Minister of Transport, Mobility and Urban Agenda... among other personalities of our country.
Awards at the 75th Edition of MBFWMadrid
On Saturday, the L'Oréal Paris Award for Best Collection went to Redondo Brand, for her spectacular proposal on stage; and the L'Oréal Paris Award for Best Model went to Miriam Saiz as the winner.
Similarly, on Sunday, prior to the start of the Allianz EGO fashion show day, the winner of the second edition of the Allianz EGO Confidence in Fashion Award, Evade House, was recognized for its coherent, credible and radically contemporary discourse, its innovative aesthetics and its future projection.
The Mercedes-Benz Fashion Talent Award was presented to close Sunday's program and as a finishing touch to this edition of MBFWMadrid, recognizing the best talent of those who had paraded during the day on the Allianz EGO catwalk. Finally, Rubearth won the award for the second time, an award that includes its component and international projection, with its appearance next September.
Quality Designs for an Attractive Fashion Show Lineup
A total of 44 creators, including a significant representation of leading Spanish fashion designers, exhibited their designs at the headquarters of the catwalk in IFEMA MADRID and in different locations of the city, presenting a tour of the trends of the twentieth century inspired by different corners of the planet. The official program began on the 9th with Hoss Intropia at the Galería de Cristal of the Madrid City Hall, followed by the big opening day of Hall 14.1 of the Fairgrounds, inaugurated by Pedro del Hierro's fashion show. On the same day, attendees witnessed the the collections of Agatha Ruiz de la Prada, YnesSuelves, Malne, Dominnico, Pablo Erroz, Pertegaz and Roberto Diz.
On the 11th, the creations of Andres Sarda, Isabel Sanchís, Hannibal Laguna, Roberto Torretta, Teresa Helbig, Jorge Vázquez and Brain&Beast were the stars of the day. The last day for established designers was also Saturday 12,
with the staging of Angel Schlesser, Claro Couture, Fely Campo, Otrura, Custo Barcelona, Lola Casademunt by Maite and Jorge Redondo.
On the other hand, on Sunday the 13th, the young designers took the Allianz EGO catwalk, demonstrating the emerging talent of our country. The program included 10 new creators: Rubearth, Guillermo Décimo, Compte, Alejandre, Juan VG, Emeerree, Nimph, Reparto and Georgiela Studio, together with the international guest, Vanda Janda, who presented their creations with special expectation.
Throughout the week there were different presentations and fashion shows in the city of Madrid comprising the OFF program that accompanies the holding of MBFWMadrid. On this occasion, it was composed by the runway shows of Odette Alvarez, Montenegro, Bridgerton Fashion Show, Roberto Verino, “Utopia” (runway show of ESNE students), Encinar, Roberto Verino, Pilar Dalbat, Ernesto Naranjo, Paloma Suarez, Maria Lafuente and Garcia Madrid.
Steady Steps Towards Internationalization
The 75th edition was the ideal moment to reintroduce the international press and buyers program, now that the borders have been opened after the worst of the pandemic. A total of 16 international buyers witnessed the collections of MBFWMadrid, for the markets of France, Italy, Germany, Portugal, Panama and Mexico; moreover, international trendsetters from countries such as Portugal, Italy, Greece, UK, Miami / USA, Mexico, Colombia and Panama were added by invitation of the Catwalk. HOLA TV! was also the official international media during all the days of the catwalk with a set in the Cibelespacio overseen by the presenter Lucía Riaño. At the national level, the official audiovisual media was RTVE, which also had its traditional space for the implementation of Flash Moda.
In addition to the guest program, the alliance with MBFW Berlin was maintained for the second consecutive edition, allowing the creations of our national designers to be known and disseminated among the community of the homonymous German catwalk. Our Fashion film will be exhibited during the celebration that began yesterday, March 14. Also, on Saturday 12, the presentation of the collections German designers will exhibit at MBFWMadrid Fashion Week was broadcast via streaming on the official MBFWMadrid website.
On the occasion of this opening of borders and a “return to normality,” the exchange of talents between catwalks on the international circuit was resumed in this edition. Thus, on Sunday, March 13, the Allianz EGO catwalk featured the participation of the international firm Vanda Janda, from Czech fashion week.
Bridgerton Fashion Show
The success of the event and the influx of people who wanted to enjoy the Bridgerton universe during MBFWMadrid, is just a preview of what this series has in store for its fans. Starting March 25, The Bridgertons will arrive with their long-awaited second season.
18 Sponsors Made the 75th Edition of MBFWMadrid Possible
This new overture was made possible thanks to the support received from sponsors. A total of 18 prestigious brands were present at this edition, lending a strong boost to the 75th Edition of MBFWMadrid. The main sponsors: Mercedes-Benz, L'Oréal Paris and Inditex; Allianz, Iberia, Royal Bliss and Mó de Multiópticas were the sponsors; and Klarna, IED Madrid, GHD, BLESS Collection Hotels, Dejavu Brands, Rowenta, Mar de Frades, ESNE Escuela Universitaria, Flabelus, Karma Design and Comunidad de Madrid, were collaborating brands for this next edition.