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27 April 2023

VIDAFRESH are the UK’s leading melon importer and industry specialists in pineapples and citrus.

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Whilst we were only established 2010, our passion for fresh produce has taken our business from strength to strength.

Several members of our highly professional, very experienced and dedicated commercial, technical and logistical teams have been working with the same growers for over 30 years.

We are fully focused on all aspects of food safety and continually work to drive down costs for both our customers and suppliers.

We are an award-winning company! We have been recognised by the London Stock Exchange as one of the 1000 companies to Inspire Britain – 3 times!

VIDAfresh are proud to be members of the UK government’s Stronger Together initiative which tackles labour exploitation. We are also proud to be certified by IFS Brokers. This standard helps to ensure that we provide a uniform food, product and service standard to all our business partners and customers, adhering to specifications while continually working on process improvements.

We have a wide and diverse customer base which includes the UK’s leading supermarkets, processing, food service, catering and wholesale companies. We also supply other important clients in Ireland and mainland Europe.

We deal directly with leading growers and supply the following 52 weeks of the year:

  • Watermelons
  • Yellow Honeydew melons
  • Cantaloupe melons
  • Galia melons
  • Charentais Melons
  • Piel de Sapo Melons
  • Pineapples
  • Citrus

For more information about our company, please visit our website or social media accounts: