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27 April 2023

The Commercial Horticultural Association (CHA) returns to Fruit Attraction 2023 with even more new products and the UK’s finest fruit growers

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The CHA are pleased to be returning to Fruit Attraction 2023 with even more innovations from the UK and this time we will be hosting several well-known fruit importers and fruit growers who export berries from the UK whilst working closely with European growers.

‘Our British Pavilion is made up of a mix of suppliers and growers, a format we use at several major international trade shows and it works incredibly well, we are happy to be moving into this way of working for Fruit Attraction’ said Pat Flynn, CHA Trade Association Manager.

‘Visitors to the British Pavilion can be assured of a warm welcome and full information on the British market from our experienced team including members of the Department for Business & Trade, based at the British Embassy in Madrid and fluent Spanish speakers’.

New to the group this year is Agricoat, a world leader in shelf life extension technology products for the fresh produce industry, including pre-washes.  Visitors can also see regular exhibitors such as Martin Lishman Ltd and Coventry Chemicals (Mirius).

Husband and wife team Gavin and Carol Lishman from Martin Lisman Ltd will once again be showcasing their ImpacTrack family of synthetic food shapes which replicate the size, density and movement characteristics of fruit and vegetables prone to damage and bruising during handling and transport.

ImpacTrack measures temperature and shock in the production line, and transmits this via Bluetooth to the ML Sensing App, this locates damage sources and improves quality control. Operators can also monitor transport shipments.

Elizabeth Belhadj from Coventry Chemicals (Mirius), UK manufacturers of biosecurity products for the horticultural sector will be exhibiting their products for utensil cleaning and disinfection for use in glasshouses and on fruit farms . They have a versatile range from cleaners to disinfectants, in both liquid and powder form and can be used from high pressure sprayers to small end farmers equipment.

To see these innovative companies and much more, visit the British Pavilion organised by the Commercial Horticultural Association (CHA). 

Visit or contact Lydia Stubbs if you would like more information on the group, whether to visit or exhibit.