With this new claim, the apple brand continues to reinforce its key product all year round, its Golden Delicious.
This season, the famous yellow Val Venosta apple is back in the spotlight for the brand, which has positioned it as the star product in Spain, thanks to the fact that it supplies the market all 12 months of the year, with optimum quality and an admirable production process.
Also available in an organic version, this excellent variety, characterised by its typical "red cheek", is nicknamed "Queen of Val Venosta apples". Thanks to the microclimate and altitude of the valley, the productive Golden Delicious trees grow particularly well, allowing the apples to ripen optimally and fully develop their fruity character.
Golden is a refreshing variety with tasty green aromas of fennel, freshly cut grass and a hint of dill. The aroma of fresh orange peel and mango and the sweetness of vanillin on the palate make this variety with its crisp, semi-fine flesh unmistakable.
The marketing campaign in Spain for 2022-2023 has been characterised by various original and educational actions, with this variety as the protagonist.
Some of the most important promotions for end consumers were the "Yellow Week", in which a selection of supermarkets were customised and decorated by the brand to reinforce its new claim. Another of its activations was the OOH with the message 'Yellow is not only the colour of Seville, it is also the colour of the Apple Paradise', which took place in one of the busiest metro stations in the Andalusian capital.
On the other hand, as far as B2B activities in the national Mercas are concerned, this year VIP has developed the campaign 'The Perfect Shop', offering special attention to all those who would like to receive advice from a professional expert (interior designer specialised in the sector) on how to improve both the display of Val Venosta apples and the whole sales space, in order to attract more consumers and increase sales.
As every year, Val Venosta proves to be one of the leading brands in the sector, being the quality of its star product its main ally to develop its marketing plans.