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01 June 2023

GUFRESCO launches a super natural açaí juice

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Going for sustainability with 100% RPET packaging and the FSC® label

The Valencian company Gufresco, under the Fresquitos® brand, is expanding its line of natural fruit juices with a new juice made with açaí and pitahaya. A totally natural juice with a very good flavour whose novelty is the açaí berries, considered a superfood, with infinite properties that make this juice more than just a functional drink.

The açaí is a berry from Brazil used by indigenous tribes. Now

now reaches the rest of the world as the new superfood and Fresquitos has created this SUPER JUICE that has numerous antioxidants, 33 times more than a black grape and this makes it considered an elixir of youth, it is a natural source of nutrients and vitamins such as hesperidin, vitamin C, potassium and folate, all of which are necessary to maintain a healthy diet.

Fresquitos de Açaí responds to a new consumer need for natural functional drinks that are low in sugar, yet rich in nutrients and vitamins. This açaí, pitahaya, apple and banana juice, after being produced in Gufresco's production plant using the ColdPressed system, undergoes the HPP (High Hydrostatic Pressure) process with Hiperbaric's latest generation machinery, to make the most of all the parts of the fruit, providing the same nutrients and natural antioxidants as eating the fruit as whole pieces.

The new juice will be marketed in three formats: 250ml and 750ml, designed for take away in retailers and travel chanel and 3 litres for the Horeca channel.

Currently, the Fresquitos® juice range has eleven varieties: apple, orange and strawberry, green, passion fruit, pineapple and strawberry, red fruits, pineapple and mint, orange and ginger, goji and the best seller orange juice. To these eleven varieties we have added the new açaí and pitahaya juice.

The Valencian company is committed to sustainability in both production processes and packaging, with a very strict policy aimed at caring for and respecting the environment. The packaging of its juices is made from 100% recycled and recyclable Rpet.

In addition to natural juices, Gufresco also produces fresh fruit and vegetables (I Range), cut fruit and vegetables (IV Range), sandwiches, salads, wraps and sandwiches. Gufresco's R&D department works every day to continue innovating new products, developing different "ready to eat" and "ready to cook" dishes that will be launched in the coming months.

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