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19 September 2023

DAIFRESSH continues to expand berry production

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The Daifressh group, a specialist in berries and citrus fruits, continues to expand its raspberry, strawberry and blueberry production in its main origins. Currently, the berry category is its main line of business, due to its commitment to its own production and the good results obtained, which continue to improve year after year.

Their global production strategy allows them to supply quality berries to Central Europe 52 weeks of the year. Thanks to their production from different origins, such as Morocco, available from November to June, and their farms in Poland, with availability during the summer months. To extend their availability, they also rely on their strategic group Dai-Growers, specialised producers with whom they have been working for years.

The season in their Polish production started at the end of May with the first strawberries and raspberries. The blueberry harvest began in July, coinciding with the international blueberry industry event, IBO Summit Poland 2023, of which they were sponsors.

They are currently in the middle of the Polish season with high volumes available thanks to their 80 hectares of production in the country, which they plan to continue expanding. In fact, during the month of April, 10 new hectares of bilberry were planted as part of their new Sekoya Project. Specifically, this is a plan to plant Crunch and Grande varieties, the aim of which is to develop 100 more hectares of bilberry by 2030.

As far as its production in Morocco is concerned, it currently has a total of 80 hectares. And they have already acquired two new farms in the country with a total of 140 hectares more, which will soon start to be productive.

"Our objective for 2030 is to have more than 300 hectares of production. This will strengthen our position as one of the largest distributors and producers of berries in Central Europe", Ana Claramunt, Daifressh's General Manager, points out. 

They are also continuing their commitment, as they have been doing for years, to vertical integration throughout the supply chain, investing in new logistics centres in different countries. An example of this is the case of its new warehouse in Stemplew in Poland, inaugurated last March.

"As we continue to grow, we continue to reinforce our commitment to environmental, social and economic sustainability. As a result, more and more retailers trust in our project and our customer service, which has allowed us to access new markets. If you want to know more about us, we will be delighted to welcome you at our Stand 8C13 at Fruit Attraction 2023" adds Ana Claramunt, General Manager of Daifressh.