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29 June 2023

COLOMBIA, fruit powerhouse at Fruit Attraction

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A sample of the best of the Colombian business fabric will be present at Fruit Attraction at stand 4D10, which will take place from the 3rd to the 5th of October at IFEAMA Madrid.

At the stand of ProColombia, the Colombian government agency that promotes investment, exports, tourism and the country brand, the delegation of companies will show the best of its offer with a focus on bananas, avocados and exotic fruits.

This South American country has export potential in a wide variety of fruits, including uchuva, gulupa, granadilla, avocado, tree tomato (tamarillo), sugar mango, banana, passion fruit, feijoa, kiwi, baby banana, curuba, lulo, pitahaya, soursop, blueberries, guava pear, mangosteen and Tahitian lemon.

A sustainable offer that supports the development of the regions

There are several reasons that make Colombia an ideal international fruit supplier. For example, according to the FAO, it is one of the seven countries with more than 50% of the land with agricultural potential and vocation that is not yet used for agriculture.

In addition to its wide availability of land to increase fruit and vegetable production, it has a varied and internationally positioned offer: in the world, Colombia is the second exporter of flowers, the first in carnations; it is the second exporter of green coffee, the first of arabica coffee; the fourth exporter of bananas; and the sixth exporter of palm.

Colombia's fruit exports to the world are in full growth: in the last three years they have increased by an average of 8.2% and Spain is one of the key markets as it is one of the world's top 10 exporters.

And because it is a tropical country located in the equatorial zone, the Colombian territory benefits from permanent luminosity, which allows fruit crops to be harvested all year round. For this reason, Colombian fruits have an excellent quality in organoleptic terms with one of the best colours, flavours, aromas, soluble content and BRIX value, when compared to products from other countries in the subtropical region.

For all these reasons, it is a key sector in the Colombian economy. According to data from the Colombian Farmers' Society, fruit cultivation generates around 765,000 direct jobs and 1.8 million indirect jobs.

These figures can be increased. For this reason, the Colombian government has implemented a strategy of rural development, and of stabilising and transforming the territories historically affected by violence with greater production in sectors such as fruit, which has great export potential for the South American country.