In the next edition of Fruit Attraction we will present the staff of our new commercial offices in CMR PORTUGAL and CMR FRANCE - Rungis, new openings with which CMR GROUP continues to grow as a global fruit and vegetable operator of reference.
We will also present our annual Corporate Social Responsibility report, in which we will report on our latest activities in this field, ranging from the implementation of regenerative agriculture and water footprint reduction practices on our farms in Brazil, the promotion of the circular economy through investments in technologies and infrastructure for efficient recycling, the implementation of solar panels at our headquarters and at our subsidiary in Mercamadrid, the donation of food to disadvantaged groups and the co-sponsorship of awards for rural women entrepreneurs.
We will discover the new content website, as well as the launch campaign in digital media of our brand of AURUM extra quality pre-ripened avocados and mangos, through which we will regularly publish content on their consumption methods and times, recipes and properties, among others.
Finally, we will show the market the renewal of the corporate brand identity of both the packaging and labelling of our COSARICA brand. In its latest campaign, the brand has incorporated a more relaxed and natural chromatic range that links it in a much more direct and effective way with its origin.
The change affects both the melon and watermelon ranges, which are much more identifiable with the new visual identity. A STAR label has also been designed to identify those products carefully selected for their extraordinary organoleptic qualities.
All these and many other new products will be presented at our 128m2 full-island stand located in Hall 10E04, where we invite you to come and share and discuss with our national and international staff about current and future projects and ways of collaboration.