Agenda Fruit Attraction 2023
Fruit Attraction 2023 | Agenda
TUESDAY, 3 OCTOBER
9.30am. Opening Fruit Attraction 2023.
Recinto Ferial de IFEMA MADRID (halls 1, 3, 4, 5, 6, 7, 8, 9 y 10)
9.30am. Grape Attraction
Increase in consumption of table grapes in all aspects.
Organized by: Apoexpa
Fruit Forum 4 – Hall 4
11.00am. Factoría Chef
5 Lettuce Attraction salads ideal to brighten up your table…and your body
Chef: Juan Antonio Pellicer
Organized by: Región de Murcia and Proexport
Connecting nexus halls 6-8
12.00pm. Official Inauguration
Presided by: Luis Planas, minister of Agricultura, Pesca y Alimentación
Stand MAP - 5E01
12.00pm. Factoría Chef
Diferent salads
Chef: Rodrigo de la Calle
Organized by: Primaflor & Proexport
Connecting nexus halls 6-8
12.00pm. Press Conference Rovensa Next
Stand Rovensa Next - 9E26
1 pm. Factoría Chef
How to be The Real Champion in the kitchen
Chef: Eneko Fernández. Winner of Masterchef 11
Organized by: The Real Green Food Co
Connecting nexus halls 6-8
2pm. Factoría Chef
La Aldea tomato tartare with gazpacho of fermented tomato and Valsequillo strawberries.
Chef: Guillermo Ramírez Fernández
Organized by: Sector primario of Gran Canaria
Connecting nexus halls 6-8
3pm. Biofruit Congress
6th International Congress on ecological demand and sustainable supply.
Organized by: Eurofresh Distribution
Fruit Forum 4 - Hall 4
3pm. Factoría Chef
Delights of Tenerife tropical Fruits.
Chef: Pablo Pastor
Organized by: Cabildo Insular de Tenerife
Connecting nexus halls 6-8
3.30pm. Press Conference. Presentation Fruit Attraction São Paulo
Orlando Leite Ribeiro, ambassador of Brasil in España.
Juan Arrizabalaga, general director of IFEMA MADRID.
Andrea Sozzi, Group Business Development Director FIERA MILANO.
Fruit Next Forum. Connecting nexus halls 7-9.
4.30pm. Lettuce Attraction
What every good professional in the lettuce and salad sector should know for success.
Organized by: Proexport
Fruit Next 7-9 (Nexus 7-9)
5pm. XII Conecta Awards
A divergent consumer in an inflationary scenario. Recognition of the most influential of 2023.
Organized by: revista Mercados
Fruit Forum 4 - Hall 4
5pm. Factoría Chef
Extremadura Enamora
Chef: Pepe Valadés
Organized by: Extremadura Avante Servicios Avanzados A Pymes S.L.U.
Connecting nexus halls 6-8
WEDNESDAY 4 OCTOBER
9.30am. Opening Fruit Attraction 2023.
Recinto Ferial de IFEMA MADRID (halls 1, 3, 4, 5, 6, 7, 8, 9 y 10)
10.00am. Workshop. Technological transformation, digitization, innovation, and sustainability: 4 key investments driven by public financing lines
Organized by: FI Group and FEPEX
Fruit Forum 4. Hall 4
11.00am. IV Fresh Food Logistics The Summit
Commitment to innovative cold logistics. Adaptation to new demand
Organized by: Alimarket
Fresh Food Logistics (Nexus 4-6)
11.00am. Factoría Chef
And you, how much do you know about broccoli?
Chef: Juan Carlos Fernández (El Txoko de Juan Carlos)
Organized by: Frutas y Hortalizas de Fontellas S.L
Connecting nexus halls 6-8
12.00pm. Biotech Attraction
Research, innovation, and entrepreneurship in agrobiotechnology
Organized by: Biovegen
Fruit Forum 4.Hall 4
12.00pm. Factoría Chef
Vegtteleria by Florette: The freshness of the garden turned into a liquid trend
Chef: Silvia Antón
Organized by: Florette y Proexport
Connecting nexus halls 6-8
1pm. Factoría Chef
The “picota”, the queen of cherries
Chef: Teresa Nuñez
Organized by: Agrupación Cooperativas Valle del Jerte
Connecting nexus halls 6-8
2pm. Factoría Chef
Mosaic with Legumes and vegetables.
Chef: Luisa Solano
Organized by: Asociación "5 Al Día"
Connecting nexus halls 6-8
3pm. Factoría Chef
Snack lettuce
Chef: José Francisco Luque Torres. Hotel Westin Palace 5 estrellas
Organized by: Rijk Zwaan & Proexport
Connecting nexus halls 6-8
4pm. Lettuce Attraction
What every good professional in the lettuce and salad sector should know for success.Organized by: Proexport
Fruit Next 7-9 (Nexus 7-9)
4.20pm. Award ceremony for the 13th edition of the APAE Journalism Awards and the 8th Fruit Attraction Award
Fruit Next - Hall 10.
THURSDAY 5 OCTOBER
9.30am. Opening Fruit Attraction 2023.
Recinto Ferial de IFEMA MADRID (halls 1, 3, 4, 5, 6, 7, 8, 9 y 10)
10.30am. Biofruit Congress
Keys to improving sustainability in Biocontrol and Postharvest
Organized by: Eurofresh Distribution
FruitNext5 - Hall 5
11.00h. IV Fresh Food Logistics The Summit
Commitment to innovative cold logistics. Adaptation to new demand
Organized by: Alimarket
Fresh Food Logistics (Nexus halls 4-6)
11.00am. Factoría Chef
GastroCricket
Chef: Pablo González Conejero (estrella Michelín)
Organized by: Campo de Lorca S.C.L.
Connecting nexus halls 6-8
12.00pm. Innovation Hub Awards
Fruit Next 7-9 (nexus halls 7 and 9)
12.00pm. Factoría Chef
Different salads
Chef: Rodrigo de la Calle
Organized by: Primaflor & Proexport
Connecting nexus halls 6-8
1pm. Factoría Chef
Innovation in onions- Sunions®, tearless sweet onions
Chef: Rodrigo de la Calle
Organized by: BASF
Connecting nexus halls 6-8