Driscoll’s: Only the Finest Berries
At Fruit Attraction 2026, Driscoll’s will present its global berry expertise and its mission to delight consumers with the best tasting berries in the world—today and for generations to come.
Driscoll’s is the global market leader in fresh berries, specializing in strawberries, raspberries, blueberries and blackberries. For more than 100 years, the company has worked exclusively with independent growers, combining proprietary berry varieties with deep agronomic expertise and close, long‑term partnerships. Our purpose is simple yet ambitious: to deliver consistently remarkable berry experiences while creating shared value across the entire supply chain.
Operating across Europe, the Middle East and Africa, Driscoll’s works closely with local growers to serve key retail partners with high‑quality berries all year round. Our European operations focus on matching the right varieties to the right growing regions, ensuring optimal flavour, freshness and shelf life for consumers, while supporting resilient and sustainable farming.
A key differentiator for Driscoll’s is its breeding program, one of the world’s most advanced berry breeding platforms. By continuously developing new proprietary varieties, Driscoll’s raises the bar in taste, texture and appearance, while also addressing grower needs such as yield, plant health and climate resilience.
At Fruit Attraction 2026, stand 8B07, visitors can learn more about how Driscoll’s drives category growth through strong branding, consumer insight‑led strategies and tailored activations in close collaboration with retail partners. The fair is an important opportunity to connect with customers, growers and industry stakeholders, exchange insights and explore future opportunities within the berry category.
Driscoll’s looks forward to engaging with the international fruit and vegetable community in Madrid and to sharing how we continue to shape the future of fresh berries.