Wisecrop: the Agricultural Operating System
Wisecrop is attending Fruit Attraction 2026 with a clear aim: to simplify farm management through technology
The Agricultural Operating System is an integrated platform that brings together, in one place, all the farm’s information — from weather to irrigation, from fertilisation to labour, from plant health to costs — transforming data into smart decisions for the farmer.
Developed in collaboration with farmers, it addresses the sector’s real challenges: producing more with less, ensuring traceability throughout the value chain, and demonstrating sustainable and reliable practices to the market.
A modular platform, tailored to each farm
The system combines applications, add-ons and IoT devices that communicate with each other in real time:
- Management applications: Weather, Irrigation, Fertilisation, Plant Health, Field Activities, Labour and Costs.
- Specialised add-ons: Support, ERP integrations, harvest management and much more.
- Field devices: weather stations, soil moisture and temperature probes, irrigation controllers, smart traps, GPS for machinery and implements, and many others.
With this system, growers can manage their operations remotely, anticipate events using risk models, monitor soil and plant health, organise teams and expenses, and maintain a detailed record of every operation.
Technology for all farmers
Digitalisation cannot be the privilege of the few. Wisecrop makes it accessible to any farm, whether it is an orchard, a vineyard, a vegetable garden, a greenhouse or an olive grove; family-run or intensive; traditional or already mechanised. The essential tools are available free of charge, opening the door to more informed, efficient and sustainable agriculture for the entire sector.
Visit us at Fruit Attraction 2026, stand 5A11, to discover how thousands of farmers are already digitising their farms with Wisecrop and preparing their businesses for the future.
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[email protected] | +34 951 829 814 | wisecrop.com