VIDAfresh Ltd, the UK’s leading melon importer
We would like to introduce you to VIDAfresh Ltd, the UK’s leading melon importer and specialists in pineapples and citrus. Since our founding in 2010, our genuine passion for fresh produce has been the driving force behind our growth and success.
Our experienced and dedicated teams bring decades of expertise, with many individuals having worked alongside the same growers for over 30 years, reflecting our deep commitment to strong and long-term supplier relationships.
At VIDAfresh, professionalism and extensive experience run through every aspect of our business from commercial and technical to logistical operations. Food safety is at the heart of all we do, and we constantly pursue efficiencies that reduce costs for both customers and suppliers. Our dedication has been recognised through multiple industry accolades, including being named one of the London Stock Exchange’s 1000 Companies to Inspire Britain on three separate occasions.
The Stronger Together
We’re proud members of the Stronger Together initiative, supporting efforts to prevent labour exploitation. Our IFS Broker certification ensures we consistently deliver exceptional food safety, product quality, and service to all customers and partners, while driving continuous improvement across our processes.
Our diverse customer base includes the UK’s leading supermarkets as well as major processing, food service, catering, and wholesale businesses. We also partner with key customers across Ireland and mainland Europe.Collaborating directly with leading growers, we provide a range of fresh produce year-round, including all varieties of melons and Watermelons plus Pineapples and specialist citrus varieties.
We would like to invite you to visit us on our stand 10B13 in Hall 10 at Fruit Attraction 2026.
In the meantime, if you’d like to learn more about VIDAfresh, please visit our website www.vidafresh.co.uk or follow us on social media. We look forward to staying connected and continuing our commitment to excellence in fresh produce.
VIDAfresh Ltd
The Granary, Darenth Court Farm, Dartford, Kent, DA2 7QY, UK
t: +44 (0)1322 640085