Fruitful Ventures, six fruit-focused companies
Fruitful Ventures is a group of six companies, united by a shared vision: focus on growing, buying, selling, and distributing fruit.
As a group, we operate across the fruit chain and around the globe. This allows us to make a real difference now and in the future. Our mission is to bring the fruit chain together in a sustainable and efficient way.
That mission comes to life through the expertise and focus of our companies — each with its own strengths, markets and shared commitment.
Olympic Fruit has built a strong reputation as a specialist in grapes and citrus, and also supplies stone fruit, soft fruit, and kiwis. For years, Olympic Fruit has been a trusted supplier to retailers and wholesalers in the Netherlands and Northwest Europe. But Olympic Fruit is more than just an importer and distributor, the company invests in long-term relationships with both growers and clients, making it a reliable fruit partner for today and tomorrow.
With years of experience, Hoofdman-Roodzant is a market specialist with the capability to supply all fruits and vegetables demanded by the CIS region and Ukrainian markets. The company serves both retail and wholesale, with a focus on exotics, citrus, grapes, and stone fruit. With a team that knows these markets inside out, Hoofdman-Roodzant responds quickly to local developments, always staying one step ahead.
Fresh-Pride serves markets across the Middle East, Asia, Africa and Southeast Europe. Specialised in citrus, grapes and exotics, the company combines global sourcing with a strong local presence through offices in Singapore, Serbia and South Africa, creating efficient, cost-effective supply routes into key regions. “We take pride in building strong relationships, supporting the success of our partners, and adding value throughout the entire supply chain.”
Premium brand: Bloom
This year, we’re proud to present our renewed premium brand: Bloom. It stands for fruit you can trust — with consistent high quality and a premium look and taste. From grapes to blueberries, ginger and more, every product delivers the same high standard.
You’ll find us at Fruit Logistica, Hall 10, Stand 10D20. We look forward to meeting you and exploring opportunities to grow together.
For more information, contact us at:
+31 (0)180 646 200