TIMAC AGRO to showcase INVOC at FRUIT ATTRACTION
The new range of biotechnological products designed to combat crop stress will take centre stage at the stand of the leading fertiliser and biostimulant company at the sector’s leading fruit and vegetable trade fair
TIMAC AGRO will use Fruit Attraction 2026 as the launch pad for INVOC, its new range of biotechnological solutions designed to combat plant stress in a comprehensive manner. The stand of the leading fertiliser and biostimulant company, located in Hall 9 (stand 9D26), will allow visitors to experience this innovative offering first-hand, along with the exclusive technology behind it, alongside its team of agricultural advisers, who form the most robust network in Spain, comprising 300 agricultural technicians and vets.
With INVOC, the company proposes a new way of tackling stress: “Faced with a multifactorial phenomenon, we offer a comprehensive response, acting on the soil-plant-root system,” they emphasise. INVOC’s innovation is based on volatile compounds derived from proprietary microorganisms, produced through a patented biotechnological process. This distinctive technology is combined with other complementary raw materials, some of which come from the circular economy, further reinforcing the range’s sustainable profile.
Fruit Forum by TIMAC AGRO
Once again this year, with the aim of placing fertilisation at the centre of the key issues that will shape the future of agriculture, TIMAC AGRO will sponsor the Fruit Forum discussion platform and deliver presentations at various conferences, contributing to the debate on trends and challenges facing the agricultural sector.
Promoting organic farming
TIMAC AGRO will also be a sponsor of the Biofruit Congress, one of the leading events for European organic production, showcasing its complete range for organic farming, INNOVABIO by TIMAC AGRO, which is further expanding its product range this year.
Armony 2030 Plan: Objectives Achieved
INVOC forms part of TIMAC AGRO’s commitment to ‘continue launching efficient solutions that limit environmental impact’, as set out in the Armony 2030 Plan, the company’s strategy for achieving cross-cutting sustainability. As well as presenting the new range, the stand will showcase other objectives achieved under the plan, such as the development of its Carbon Neutral initiative, the strengthening of its team of advisers, and environmental progress such as a 40 per cent reduction in direct emissions and a 6 per cent reduction in indirect emissions. “Plan Armony is based on real, measurable objectives with defined deadlines. Our challenge now is to continue along this path, drawing on innovation, and to build, together with farmers, industry and consumers, a better agri-food sector,” the company concludes.