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Publication date
19 June 2026

Sorma Group: We innovate to simplify your future

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2 min.
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At Sorma Group, we know that success in the fresh produce retail sector demands high turnover, zero wastage and impeccable presentation.

Ahead of Fruit Attraction 2026, we present the ultimate technological ecosystem to safeguard the profitability of suppliers and the satisfaction of supermarkets:

  • Guaranteed Quality (Waste Reduction):

The Hyper Vision sorter is a system patented by Sorma Group that inspects the internal and external quality of the product. Using deep learning algorithms and 9 cameras per line, it achieves a 360° view of the fruit, detecting areas of overripeness invisible to the human eye. This guarantees flawless fruit even after long logistics journeys.

  • Perfect Shelf Presentation:

The P&P-800 Pick & Place packer, equipped with Sormatech-AI artificial intelligence, automatically places up to 240 pieces of fruit per minute per machine. Its vision system orients each piece to show its best colour or stem, standardising the appearance of the pack to attract the consumer.

  • Sustainability and Compliance:

We simplify recycling and regulatory compliance. Sorma Clipless technology eliminates metal or plastic clips, creating a single-material package where the net and label are made from the same polymer (HDPE2).

Come and visit us at FRUIT ATTRACTION from 6 to 8 October at stand 3D22 and find out how to optimise your production line.

Contact: www.sormagroup.com | [email protected]