SFI Rotterdam & Hamburg – World of Fruit
SFI Rotterdam & Hamburg will once again participate in Fruit Attraction with its own stand, reinforcing its long-term commitment to the international fresh produce industry and itsstrong position within the European market
With nearly 50 years of experience, SFI specialises in fresh produce sourcing, programme management, import, and retail supply solutions, connecting professional grower-exporters from around the world with European retail and wholesale markets.
Operating strategically from Rotterdam and Hamburg, SFI focuses on building sustainable partnerships based on reliability, continuity, operational consistency, and long-term commercial cooperation. The company works closely with growers, exporters, retail partners, and service providers to develop structured programmes that create value
throughout the supply chain.
Fruit Attraction continues to be an important meeting platform
Fruit Attraction continues to be an important meeting platform for SFI to strengthen existing relationships, explore new sourcing opportunities, and discuss future market developments with international partners across the fresh produce sector.
During the fair, SFI looks forward to welcoming growers, exporters, retailers, and
commercial partners seeking a reliable and professionally connected European market
partner with a strong focus on long-term collaboration and dependable execution.
Visit us at Hall 12 – Stand F12 at Fruit Attraction 2026.
SFI – World of Fruit