General news header Mobile general news header
Publication date
14 September 2025

Colombia, the country of beauty and sustainability

Reading time
2 min.
News sections

For the ninth consecutive year, Colombia will be present at Fruit Attraction with a country stand supported by ProColombia, the Colombian government agency that promotes investment, exports, tourism, and the country brand.

This year, the Hass avocado stands out among the Latin American country's offerings, but exotic and tropical fruits, as well as bananas, will also be present, with a delegation of more than 10 companies.

"Colombia is the country of beauty" 

A beauty understood in its multiple dimensions, such as natural landscapes, cultural diversity, gastronomic richness, and the warmth of its people. Colombia is destined to be one of the seven countries that will be the world's breadbasket, according to the FAO, due to the large amount of agricultural land that could be used worldwide. Colombia's geographical location allows the country to enjoy constant sunlight, which enables harvests throughout the year.

Furthermore, its geographic and climatic diversity favors the development of products with unique organoleptic attributes. Europe is one of the main destinations for the country's fruit exports, with a particular focus in 2024 on the Netherlands, Belgium, the United Kingdom, Germany, Italy, France, and Spain. Bananas, Hass avocados, Tahiti lemons, and gulupa are the top five fruits exported that year.

Fruit Attraction stand 12C05

https://procolombia.co/