ORRi will present its new image

The new image bets on spectacularity and showiness as distinctive features of this mandarin that reinforces its identity as a premium mandarin and its commitment to quality, innovation and sustainability.

The new image will seek to connect in a more direct and emotional way with consumers, distributors and greengrocers, highlighting the qualities that make ORRi unique: its exceptional flavor, its balance between sweetness and acidity, its ease of peeling, its practically absence of seeds and its long shelf life. This new visual identity will be accompanied by renewed promotional materials, a more powerful multimedia campaign and a reinforced presence in social networks and media.

Obtaining the Superior Taste Awards

In addition, Orri Running Committee will take advantage of its participation in the fair to share the achievements of the campaign, such as obtaining the Superior Taste Awards, granted by the International Taste Institute of Brussels. ORRi is the only mandarin variety recognized with this prestigious distinction, which values the sensory excellence of food products at an international level.

At a time when competition among second season varieties is increasing, ORRi continues to lead the market for its value in the field, reaching this year's all-time record price. Its low presence of seeds, natural resistance to Alternaria and its wide harvest window make it a profitable and sustainable reference for the farmer.

ORC will also show at Fruit Attraction, stand 3A01, its commitment to promoting healthy living, through promotional activities and sports sponsorships, such as its collaboration with Valencia Basket.

With its presence at the fair, Orri Running Committee reaffirms its commitment to varietal excellence, innovation and support for the agricultural sector.

More information at: www.orcspain.es | orc@orcspain.es