Orisha Agrifood with a stand that reflects its growth
As part of its growth and consolidation strategy in the agri-food sector, French multinational Orisha will be present at Fruit Attraction 2025 with a more prominent presence than ever before.
This year, Orisha Agrifood, its division specialising in technological solutions for the agri-food industry, will have a larger and more modern stand, reflecting its firm commitment to innovation, digitalisation and proximity to customers and partners.
In recent years, Orisha has acquired three renowned technology companies in the agri-food sector that develop ERP solutions based on Microsoft technology: Gregal Soluciones Informáticas, Ayanet TIC and Tipsa. These integrations have enabled the group to align forces, share synergies and consolidate under a common identity: Orisha Agrifood, which today represents a global and unified management model for the entire agri-food value chain.
Fruit Attraction will be held in Madrid from 30 September to 2 October 2025. The Orisha Agrifood stand will be located in Hall 5, stand C4, within the Smart Agro area, which brings together technology companies in the sector. Those looking for the Gregal stand should note that it will be present under the new Orisha Agrifood image, without the traditional Gregal Soluciones Informáticas logo.
Generative artificial intelligence applied to VisionAgro
Visitors to the Orisha Agrifood stand at Fruit Attraction 2025 will have the opportunity to see first-hand the latest innovations in generative artificial intelligence applied to VisionAgro, aimed at significantly improving its usability and functionality in real environments in the agri-food sector.
As part of its commitment to digital transformation, Orisha Agrifood will also actively participate in the event's content programme. In this context, on 1 October at 12:30 p.m., Andrés Sáenz, Strategic Marketing & Alliance Director, will give a presentation in the Fruit Next 5 space, focusing on innovation in the fruit and vegetable sector. The presentation will address the impact of VisionAgro's Generative AI as a key tool for optimising processes, improving the customer experience and generating new opportunities throughout the agri-food value chain.
Orisha Agrifood invites all professionals in the sector to visit its stand at Fruit Attraction 2025 and see its latest solutions and projects first-hand.
José Antonio Martínez – Growth and Demand Generation Director
agrifood.orisha.com [email protected] Telephone: 963 052 308