North Bay Produce Expands Premium Blueberry Production
North Bay Produce is a leading grower-owned cooperative and global berry specialist, supplying premium fruit to retail, wholesale, and foodservice customers across North America, Europe, and Asia.
Through long-standing retail partnerships, world-class genetics, and a commitment to innovation, the company delivers a reliable 52-week supply of premium blueberries that consistently meet consumer expectations for flavor, crunch, quality, and shelf life.
As global demand for premium blueberries continues to grow, North Bay Produce is expanding production across several strategic growing regions, further strengthening its ability to provide year-round supply and exceptional eating experiences to customers around the world.
Expanding its production across several strategic growing regions
Peru remains a key pillar of this growth strategy, with increasing plantings and production volumes of next-generation premium varieties helping to meet rising demand from international retail programs. These varieties have gained strong recognition for their exceptional flavor, firmness, crunch, and post-harvest performance, delivering a superior consumer experience.
At the same time, North Bay Produce is significantly increasing production in Morocco, a strategic origin that enhances supply to European markets during the winter and spring seasons. New plantings of premium blueberry varieties will further strengthen the company's ability to deliver consistent quality and dependable supply programs.
The company is also investing in the development of blueberry production in India, a market with significant long-term potential for both production and consumption. In addition, North Bay Produce continues to expand its footprint in emerging production regions such as Turkey and the Republic of Georgia, while evaluating opportunities in other strategic origins that support its long-term vision of a diversified and resilient global supply network.
By combining leading genetics, strategic global partnerships, and production across multiple regions and seasonal windows, North Bay Produce is building a sustainable platform capable of supplying premium blueberries to customers throughout the year.
At Fruit Attraction 2026, North Bay Produce will showcase the progress of these exciting programs and share its vision for the future of premium blueberry production.
Visitors are invited to connect with the North Bay Produce team during Fruit Attraction 2026, stand 8B09, to learn more about its expanding premium blueberry programs and year-round supply capabilities.