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Publication date
01 July 2026

MUMU Berries, nourish your happiness

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2 min.
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Farming with the curiosity of those who are never satisfied and the commitment of those who always deliver was the starting point for El Pinar, a Segovia-based company with over 40 years’ experience dedicated to the production and cultivation of strawberry plants and red berries

Cultivating with the curiosity of those who are never satisfied and the commitment of those who always deliver was the starting point for El Pinar, a Segovia-based company with over 40 years’ experience dedicated to the production and cultivation of strawberry and soft fruit plants in Spain, Portugal and Romania.

Cultivating the impossible was the beginning of MUMU Berries, a brand focused on the cultivation and marketing of strawberries, raspberries, blackberries, blueberries, redcurrants and tomberries in Segovia, Huelva and Portugal, respecting the land and offering an authentic flavour.

El Pinar is now the leading national producer of summer soft fruits and, as we believe that quality deserves its own identity, our entire production is marketed under our MUMU Berries brand.

At MUMU Berries, we grow our crops using residue-free techniques, focusing on biological pest control and minimising the use of fertilisers and synthetic chemicals. This enables us to produce fresher, healthier soft fruits that retain their full flavour, whilst respecting their origins and essence.

As part of this commitment to respecting the land and producing the sort of produce we ourselves would want to eat, we grow the finest organic and conventional soft fruits.

A steady supply of soft fruits all year round

Furthermore, our production schedule ensures a steady supply of soft fruits all year round, so that farmers, distributors and consumers can always count on us.

This spirit of curiosity and non-conformity drives us to strive for excellence throughout the entire process. That is why we have research centres in Lucena del Puerto (Huelva) and Coca (Segovia), where our technical team conducts trials and research to anticipate the future of the sector and offer the very best in all our products.

At El Pinar and MUMU Berries, we don’t just grow soft fruits; we cultivate the trust of those seeking freshness, flavour and commitment, so they can enjoy the familiar like never before.  Visit us at Fruit Attraction, stand 5E05.

https://elpinar.eu/

https://mumuberries.com